Total Product Marketing’s Post

Great idea to improve sales. What other areas can you improve with this approach?

Maximize Sales Without Losing Focus on Key Accounts 👀 As food ingredients companies scale, they face the challenge of having to choose how to allocate resources to customers. But what about those mid and smaller, potential opportunities that often slip through the cracks? 🤔 🏆 With 1-2-Taste ’s digital marketplace, you win those sales. Our platform enables you to stay laser-focused on your top customers while still capturing every opportunity that comes your way. Think of it as expanding your reach without compromising on your priorities. Let’s collaborate and serve all accounts - big or small. 🤝 #DigitalTransformation #B2BMarketplace #SalesExcellence #FocusAndGrowth #foodingredients

Discounts drive sales. Trust builds empires. Ashish Hemrajani chose trust. Key Elements of The Trust Premium: 01. The Discount Resistance - Rejects discounting despite market pressure - Believes discounts breed disloyalty - Charges fair price upfront 02. The Service Standards - Returns money for canceled events - Full refunds even when organisers don't pay - Returns money to customers even when waiting years for organizer repayment - sometimes never receiving it 03. The Consumer Focus - Transparent pricing and policies - Clear communication about events - Service quality over price cuts Storytelling Technique: The Trust Premium This technique highlights how trust builds sustainable value. It: 01. Values long-term relationships over quick sales 02. Builds reputation through consistency 03. Creates loyalty through reliability Business Impact: 01. Built sustainable customer base 02. Created brand trust during Coldplay crisis 03. Maintained pricing power in competitive market 04. Customer advocacy during challenges Action Steps: 01. Audit your discount dependencies 02. Calculate true cost of price cuts 03. Identify trust-building opportunities 04. Create transparent customer policies Everyone can cut prices. Can you build trust instead? #Storytelling #BusinessStrategy #Growth

Cross-Selling: The Secret to Boosting Sales Without Chasing New Customers Last time, we discussed how upselling can increase revenue by offering more value to existing customers. Now, let’s talk about cross-selling—the strategy of offering related products to customers who are already buying from you. Think of cross-selling as the fries to the burger. When done right, it feels like you’re enhancing the customer’s experience, not pushing them to spend more. Whether it’s suggesting complementary products or services, cross-selling can boost your revenue without the need to find new customers. Want to learn how to master cross-selling? Type "learn more" in the comments, and I’ll show you how to make complementary offers that feel natural and helpful. Because seriously, who orders just the burger? Up next: We’ll talk about how lead magnets can attract the right kind of customers with value-packed offers. #CrossSelling #SalesStrategy #CustomerExperience #IncreaseRevenue #BusinessGrowth

Upselling vs. Cross-Selling Upselling is like when you're getting a coffee, and the barista asks if you want to make it a large for just a little extra. You're getting more of what you already want. Cross-selling is when they suggest grabbing a delicious muffin with your coffee. It's something different but complements your drink perfectly. Why bother? More Money: Both tricks can bump up your sales in a snap. Happier Customers: Offering the right extras can make customers feel like they're getting a better deal or experience. It's Cheaper: Selling to people who already buy from you is easier and costs less than finding new folks.

𝗧𝘄𝗼 𝗲𝘃𝗲𝗻𝘁𝘀, 𝗼𝗻𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆, 𝘁𝘄𝗼 𝘃𝗲𝗿𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗿𝗲𝗮𝗹𝗶𝘁𝗶𝗲𝘀. Sales “no problem.” vs Quality “It's a nightmare.” Welcome to the food industry. At VMT  Food Safety Event, I spoke with Quality, Safety and sustainability leaders buried under compliance questionnaires and customer requests. At the Food ingredients Europe  , I met Sales teams from the same companies who initially barely noticed the problem of those very same requests. 𝗧𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲? For (most) Sales, answering compliance questionnaires or signing customer requirements are a task to hand off after the money part is done: "We just pass them to Quality." But for Quality, it’s a different story: "These requests take up half my team’s energy, and it's becoming more" —The most frustrating is when deals are signed and only then we start looking at each if we can actually meet those requirements. 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺? 1. Sales do not always see it as a value adding activity. 2. Quality, Safety and sustainability colleagues are losing time they could spend making products safer, more innovative, or more competitive. 𝗟𝘂𝗰𝗸𝗶𝗹𝘆 some companies are different. Sales and Quality are working together by: • Segmenting customers into tiers: Top-tier customers get full support; others receive general statements. • Using shared inboxes to track. • Building FAQs to reduce duplication of work.    And then there’s 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻. When I shared Passionfruit —using AI to automate questionnaire and requirement responses—it was incredible to see the enthusiasm from both. The idea of freeing up Quality teams’ time while delivering faster, more reliable answers in the exact format customers need? No-brainer. Transparency is the secret to growing a sustainable business. Teams must align to make it work It’s more than just being efficient—it’s about collaboration, clarity, and improving results for operations, sales, and adding value to customers. How are your Sales and Quality teams bridging the gap? 💡

Wondering why your amazing products aren't flying off the virtual shelves as fast as you hoped? You've put in the work, so why doesn't the sales graph reflect that? It's a common dilemma we see every day. But here's a golden nugget of insight - it's not just what you sell, it's how you package it. This is where we come into play. Imagine bundling your products in a way that offers irresistible value, making it a no-brainer for your customers. Think of it as creating a combo meal at your favorite fast-food place. It’s more appealing, right? We've seen businesses transform their sales by simply bundling their products creatively. Like a coffee shop that started offering a book with every bag of coffee beans, tapping into the beloved ritual of enjoying a good read with a fresh brew. The result? More sales, happier customers, and a stronger community around the brand. Our mission is to help your brand achieve that level of success and connection. By crafting offers that provide more value, you're not just selling more; you're building relationships and trust. Ready to transform your sales and create offers too good to pass up? Follow us for insights into creating bundles that sell. Let’s make your products irresistible together. #sales #leadgeneration #leadgenerationstrategy #leadgenerationtips #marketingstrategies #marketingtips #marketingtip #growyourbusiness #salesfunnel #salesstrategies #conversionoptimization #salestips #b2bsales #salesuccess #salesgoals #sellingtips #marketingandsales #businessdevelopment #salesgrowth #salesmanagement #salesprocess #closingdeals

No matter if your team is on track to meet your number (or exceed it) or you are looking to get as close as possible, keeping the pipeline clear and predictable is a key. When THAT deal gets hung up, look for ways to reduce or eliminate deal friction. Check out this video for more food for thought #B2Bsales #saleseffectiveness #decisionmaking #chiefsalesofficer #vpsales

How to win at farmer's markets! - Master the art of thriving at farmers markets with proven strategies for success. From consistency to sampling, learn how to build a loyal customer base and grow your food business effectively, brands who leverage the learnings from their direct customer interactions to improve their products as they prepare to enter the local market are setting themselves up for success! Making improvements based on feedback is all part of building a product that people want and is the foundation for building a successful business! https://bit.ly/4dmL20h

🚀 Discover the Power of Value Selling! 📈 Are your sales pitches missing the mark? It’s time to shift the focus from features to what really matters: #CustomerValue. Why Value Selling? Value selling prioritizes customer outcomes, leading to major wins like a 3x increase in deal size and a 61% boost in win rates. Key Points: 1️⃣ Understand Your Customer: Value is subjective. Identify what your customers care about most. 2️⃣ Collaborate for Success: Use the Value Validation Framework to align on goals and metrics with your customers. 3️⃣ Deliver Consistently: Ensure the value promised in sales matches the value delivered in customer success. 4️⃣ Success in Action: Companies like HP and Micro Focus (now OpenText) have seen up to 92% increases in win rates by embracing value selling. Transform your sales approach and start delivering real value to your customers today: https://hubs.ly/Q02THPRg0 #ValueSelling #SalesSuccess #CustomerSuccess #Value #B2BSales #SaaS #ValueManagement