Tal Woliner’s Post

𝟱 𝘄𝗮𝘆𝘀 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗖𝗼𝗺𝗺𝘀 𝗰𝗮𝗻 𝗮𝗱𝗮𝗽𝘁 𝘁𝗼 𝗮 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁 𝗰𝗵𝗮𝗻𝗴𝗲 I often hear people say that change is the new constant. What does that mean for internal comms? I believe the tools we've traditionally reserved for change communications are becoming our daily bread and butter. Let's break this down: 🎧 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗹𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 No more occasional pulse checks. We need to have our ears to the ground 24/7. 🤝 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 It's not just for big projects anymore. Building and nurturing relationships is becoming our full-time gig. 🔄 𝗔𝗱𝗮𝗽𝘁𝗶𝘃𝗲 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 Forget rigid annual plans. Flexibility is the new stability in our communication strategies. 🎯 𝗧𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 One-size-fits-all is out. Personalized, relevant communication for different audience segments is in. 🤝 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 It's no longer just about cascading messages. We're orchestrating a symphony of consistent voices across all leadership levels. Internal communication can help our organizations thrive in a state of constant change. To do that, we need to up our game. Are you seeing this shift in your organization? How are you adapting your internal comms strategy to this new reality? #InternalComms #ChangeManagement #OrganizationalCommunication #FutureOfWork

Why Internal Comms? That was the question I was just asked this morning by someone considering stepping into the field. We spoke briefly about the 'how' - how did I get into the field, and then we delved into the 'why'. Well, more precisely the question was 'What do you particularly like about internal comms as opposed to other communications disciplines?' I honestly hadn’t thought about it in that way previously. But I am very mission and purpose driven. I need to know that my work is having positive impact in the world. The reasons I like internal comms as a practice is because of the impact you can make on people. With internal comms you can clearly see the value you add to the organisation through an improved culture and a host of other metrics. But it is the way employees feel about and how they connect with the organisation is significant to me. And it goes both ways. Being able to connect an organisation with its people in more strategic ways that can unlock potential and increase engagement is exciting. And it’s good business. But more importantly, it serves as my purpose. #internalcomms #findyourpurpose #connections

I just caught myself saying the phrase we dread in internal comms: “We’ll make it look pretty”. Ouch! It slipped out during a meeting about planning our company’s 50th anniversary, and I immediately cringed. Why? Because it plays right into the stereotype that employee communications are just about aesthetics - decorating emails, newsletters, or Viva Engage posts with shiny designs and clever phrasing. Btw, we know that’s what you think 🤔 But we know the truth: internal communications is so much more. We are strategists, aligning every message to business goals. We are planners, orchestrating campaigns that land with impact. We are counsellors, guiding leaders on how to engage authentically. We are crisis experts, ready to steer calm through chaos. We are human listening devices, attuned to the pulse of the organisation. We are people whisperers, helping to translate vision into connection. And we are change navigators, crafting communications that reduce friction and foster understanding. So why do we sometimes sell ourselves short? Why do we downplay our craft? As internal comms practitioners, it’s time to reclaim the narrative. Next time I’m tempted to say “make it look pretty,” I’ll remind myself of the strategic value we bring to the table - and how every message we create is about purpose, not just polish. Let’s rewrite the way we talk about what we do - one email, one conversation, one anniversary celebration at a time. #InternalCommunications #EmployeeComms #Leadership #StrategicCommunication *Cringe emoji pic credit: The New York Times

Ragan Communications and PR Daily recently shared their predictions for Internal Communications trends for success in 2025, and we couldn’t agree more with these key points: 📢 Cutting through information overload to reach employees effectively. 🤝 Strengthening partnerships with leadership to gain buy-in and align priorities. 📈 Improving measurement to track the true impact of your efforts. 🤖 Leveraging AI to streamline and enhance communication strategies. At Fratzke Consulting, we see these challenges and opportunities every day in our work with organizations striving to engage their teams and foster alignment. What’s your take? Do you agree with these trends, or do you see other priorities shaping the future of internal comms? Drop your thoughts in the comments! #InternalCommunications #CommsTrends #EmployeeEngagement #CommunicationStrategy #WorkplaceTrends #FratzkeConsulting #2025Planning #EmployeeExperience

Looking for that extra boost to grow your business? Internal comms could be the answer. 💡 I strongly believe that businesses underestimate the power of keeping everyone on board. Let me elaborate. Imagine this: every person on your team, from the front desk to the C-suite, totally in-the-know about your latest marketing campaign, big product launch, or new sales channel. This is what powerful internal comms can do. It’s like flipping a switch that gets everyone aligned, motivated, and ready to go all-in. 🚀 When we keep our people updated, it does more than just inform—it truly transforms! Here’s how it boosts our success: 1️⃣ Productivity Boost – Knowing the bigger picture helps people see how their role drives the company forward, so they’re excited to bring their best. 2️⃣ Stronger Connection – When people feel included, they’re happier and more engaged. Those “little updates” make a huge difference. 3️⃣ Natural Brand Ambassadors – When employees know the latest news, they share it proudly—both at work and beyond. As comms leaders, it’s our duty to encourage C-level to share these insights with us. Keeping our teams in the loop isn’t just nice to have—it’s how we build a culture of trust, purpose, and progress. 💪 So let’s make it happen! 🌱 #InternalComms #EmployeeEngagement #BusinessGrowth #Transparency #TeamPower

Internal communication isn’t just a nice-to-have. It’s a powerful driver of employee engagement. What really stands out to me is the Supervisor Effect. I have worked in many organizations where the focus was placed on corporate-wide messaging. Meanwhile the important role of managers in day-to-day communication was overlooked. Managers should be able to translate organizational objectives into clear, actionable messages for their teams. In my experience, supervisors that communicated effectively, directly impacted engagement, team performance, and even morale.

Ever struggled to prove how Internal Comms impacts results? The #research has the answers we all have been looking for. 👉 Swipe through the cards to uncover the data-backed insights that demonstrate just how powerful #InternalCommunications can be. Great communication isn’t just about sharing information. It’s about: ☑️ creating engagement ☑️ building connections ☑️ and driving results What’s your biggest #challenge when proving the value of Internal Comms? #EmployeeEngagement #Communications #CommunicationStrategy #WorkplaceCulture

🌐 The Unsung Hero of Global Agencies: Internal Comms 🌐 Imagine this: multiple time zones, endless emails, complex client demands—global agency life in a nutshell. Amid this whirlwind, the internal communications team quietly holds everything together. They weave the spider's webs in the background for everyone else to walk across. Who are they? Alignment Carriers 🚦: They ensure everyone’s on the same page, cutting through the noise so teams don’t feel lost or disconnected. Culture Builders 🧱: Celebrating wins, uniting departments, and making sure employees feel valued—it’s the glue that fosters belonging. Navigators of Change 🌪️: In an industry where change is constant, they help steer teams through uncertainty with clear, confident updates. Internal comms isn’t just a “nice-to-have”; it’s the pulse of an agency. 💼 If your agency doesn’t already prioritize this, consider giving your internal comms team a seat at the table. Investing in them is investing in the success of every person on your team. #InternalComms #AgencyLife #GlobalTeams #EmployeeEngagement

Our buzzword of the day - "Purpose-Driven Communications" 📢 Sure it sounds great but how do you ensure all your hard work makes a difference to your audience - especially when it comes to employees? The answer lies in continuous measurement and tweaking. Because at the end of the day, happy employees and an engaged audience are the real MVPs. It's not about sending communication out into the void to tick the box of your to-do list - It's about measuring effort and improving to create experiences that inspire, empower and ignite positive change. Want to create comms that matter to your team? You can reach out to us at info@holycow.co.za 🐮 #PurposeDrivenComms #EmployeeEngagement #GiveItHorns

Well enhanced internal communication can greatly affect external engagement in a positive way.