Valpak’s Post

Learn how this major auto maintenance franchise targeted potential customers with monthly postcard drops to reach a 76% car count lift! View the case study: https://buff.ly/3VQKyKm

Learn how this major auto maintenance franchise targeted potential customers with monthly postcard drops to reach a 76% car count lift! View the case study: https://lnkd.in/edMPMwwZ

Learn how this major auto maintenance franchise targeted potential customers with monthly postcard drops to reach a 76% car count lift! View the case study: https://lnkd.in/eW9az9QM

How many dealers can relate to this customer? If this is your shared experience, as it is with most dealerships, what are you doing to help protect your marketing assets? You manage your inventory with a watchful eye. Let's manage your unsold and sold leads with the same attention to detail. Transform 30-day and older leads into the backbone of your business. You can explore how your dealership can drive efficiency and productivity by repurposing lost leads once disregarded after thirty days. #myautoIQ

Auto dealers lose 90% of the leads that contact them to buy a car. And dealers get less than 1% of sales from leads 30 days after coming in. We call this painful reality the dead leads problem. To understand this major operational inefficiency, myautoIQ has analyzed more than 7,500 franchise dealers in the US to learn how lead follow-ups work. We have studied lead follow-up from both the car buyer’s perspective and the dealership side. Our key findings from the analysis are eye opening, and we are excited to share them. In the meantime, If you want to learn specifically how your franchise dealership stacks up, let us know and we can schedule a discussion. https://lnkd.in/g2ABi9Mv

How many dealers can relate to this customer? If this is your shared experience, as it is with most stores. What are you doing to help protect your marketing assets? You manage your inventory with a watchful eye. Let's manage your unsold and sold leads with the same attention to detail to maximize your monthly results. Learn what's possible for your dealership and how you can drive efficiency and productivity. #myautoIQ

Auto dealers lose 90% of the leads that contact them to buy a car. And dealers get less than 1% of sales from leads 30 days after coming in. We call this painful reality the dead leads problem. To understand this major operational inefficiency, myautoIQ has analyzed more than 7,500 franchise dealers in the US to learn how lead follow-ups work. We have studied lead follow-up from both the car buyer’s perspective and the dealership side. Our key findings from the analysis are eye opening, and we are excited to share them. In the meantime, If you want to learn specifically how your franchise dealership stacks up, let us know and we can schedule a discussion. https://lnkd.in/g_XMB_m2

Learn how this major auto maintenance franchise targeted potential customers with monthly postcard drops to reach a 76% car count lift! View the case study: https://lnkd.in/eZ_CpZ8H

In analyzing the lead follow-ups of more than 7,500 franchise dealers in the US, the first thing that jumped out was the duration. Duration is the amount of time dealers are spending working the lead in follow-up mode. The average follow-up duration was just 17 days. 17 days? Car buyers are in the market for 90-120 days (longer in the current market). For most dealers, lead follow-up is stopping just as the buyer journey is getting started. It's not surprising, then, that dealers across North America get less than 1% of sales from leads after 30 days. https://lnkd.in/g2ABi9Mv

There are several reasons why someone might leave one dealership and choose to buy from another. Here are three common reasons: 1. **Price**: One of the most common reasons is that the other dealership offered a better price on the desired vehicle. Customers are always looking for the best deal possible, so if they can find a similar car at a lower price at another dealership, they may choose to buy from there instead. 2. **Customer Service**: Another reason could be related to the customer service experience at the first dealership. If a customer feels ignored, mistreated, or generally unhappy with the service they received, they may decide to take their business elsewhere. Good customer service can make a significant difference in where someone chooses to make a large purchase like a car. 3. **Selection or Availability**: If the first dealership didn't have the exact car the customer was looking for or if they couldn't offer the specific features or options the customer wanted, the customer might go to another dealership that does have what they're looking for. Customers want to have options and ensure they get the vehicle that meets their needs and preferences. These are just a few examples, and there could be many other reasons why someone might choose to leave one dealership and buy from another. #MasterYourCraft#MorganAutoGroup #HondaOcala #NextLevelSales #Audible #Author #TheFranchise #Batman #MasterYourCraft #NowYouKnow