V (Veronica) Holmes’ Post

It's here - the AU/NZ MOPs Salary Survey & Dashboard! If you work in MOPs, many of you will have seen Sara McNamara's incredible US MOPs Salary Survey Dashboard, and if you ever hoped for a AU/NZ version then you're in luck because I've created a localised survey and I need your help to populate it with data! If you work within the Marketing Automation or Marketing Operations space in Australia or New Zealand, click the link below to fill out a short survey. The survey has been designed to help give the ANZ MOPs community a greater understanding of what is happening across our market. If you've got any questions about the survey or dashboard, please don't hesitate to reach out 😀 Survey: https://lnkd.in/g-CucU5U Dashboard: https://lnkd.in/gmjiDyYP

Sharing this survey for my network of MOPs & Marketing Automation professionals in Australia and Aotearoa. Your contribution will help provide insights into the regional market and value to the ANZ MOPs community 🙂 Cheers Josh Pickles for building an ANZ edition ✨

CRM Consultants are always looking for ways to add value to their clients’ businesses. One fantastic way to do that is to find answers within their data. Here are a few good metrics to help a business leader really understand how their business is performing. Sales - Sales Growth Rate ▶ How are sales growing overtime? - Opportunity Conversion Rate ▶ How many leads become opportunities? Inventory - Days Sales of Inventory ▶ How long does it takes to sell inventory? - Economic Order Quantity ▶ How much should you order to reduce costs? Customer Success - Customer Retention Rate ▶ Are you keeping or losing customers? - Net Promoter Score ▶ How satisfied are your customers? Marketing - Return on Ad Spend ▶ How fruitful are your ads? - Customer Acquisition Cost ▶ How much does it cost to get a customer? These are just a few of many formulas that could help businesses get a sense of where they are now and how they can improve. This is why I love data analysis! The answers are in the data! Once you build them a nice system of course! analyticinsights.net #ZohoAnalytics #ZohoCRM

Ready to save yourself little bits of time, over and over? I reckon this one adds up to HOURS each year 🤯 Almost every (work) morning, I open the same few tabs and this trick does it in about 0.4 seconds flat. Here’s what you do: 1. Set up a folder in Chrome on your Bookmarks Bar and add the tabs you want to open – for me, that’s emails, my calendar, time tracker, CRM (I use Dubsado) and task manager. 2. Open Chrome and click on the folder with your mouse wheel to open them all in new tabs. 3. That’s it – it’ll leave you with an extra new tab so you can either close it (Cmd or Ctrl + W, depending on your operating system) or start typing and open something else too. Oh, and I also have this set up for some clients so I can open everything I need for them in one go (and it works with sub-folders if you’ve got just one section of a client’s job to open). Are you setting this time-saver up? Let me know 👇

Measuring the impact of technology isn’t just about data points—it’s about how tech innovations reshape operations by improving employee productivity and efficiency. For example, a robust HCM platform with self-service tools allows employees to manage benefits and time-off requests independently, reducing administrative distractions and enabling them to focus on higher-value tasks. Learn about the ways HR technology can improve your business: https://lnkd.in/gTkEpH5b. #HRTech #Technology #HCM #Productivity https://lnkd.in/g8T_jrmy

Here’s listing a preferred order in which you can build a financial model in Excel. 1/ Know the Benchmark Objectives of your Industry: (i) At what revenue multiples are your competitors getting valued (ii) At what EBITDA multiples are the industry leaders or mature businesses getting valued (iii) How will certain operational metrics like # of users or regulatory license or a B2B deal worth X ARR will increase your multiple or value (iv) Try and set your yearly targets (v) Define ideal LTV/CAC as per industry benchmarks 2/ User Acquisition & Marketing Channels: (i) List out each distribution channel - digital ads, influencer marketing, organic growth, B2B2C partnerships (ii) Define the conversion metrics and funnel for each channel (iii) Know the industry click through rates (CTRs), Return on Ad Spend (ROAS), etc (iv) Finally calculate the Customer Acquisition Cost (CAC) and Blended CAC for all channels 3/ Revenue: (i) Define different revenue streams / subscription packages and pricing for each (ii) Define target % of total users who shall subscribe to each such offering (iii) Estimate growth rates (iv) Estimate churn rate, retention, and upselling/cross-selling potential 4/ Other Variable Costs & Contribution Margin: (i) Material Costs (ii) Shipping, Logistics, RTO, Server charges (depending on business model) (iii) Calculate Contribution Margin (which should be positive on a unit economics level) 5/ Fixed Costs (i) Define Manpower Costs with no. of people, expected salaries, recruitment costs (ii) Estimate admin costs of utilities, tech development, product testing, subscriptions 6/ Cash Flow Dashboard (i) Compile the output from all the above sheets into a Dashboard sheet that gives your North Star Metrics (ii) Show quarterly Gross Burn, and Net Burn after Projected Revenue (iii) Then get to the valuation exercise.

Measuring the impact of technology isn’t just about data points—it’s about how tech innovations reshape operations by improving employee productivity and efficiency. For example, a robust HCM platform with self-service tools allows employees to manage benefits and time-off requests independently, reducing administrative distractions and enabling them to focus on higher-value tasks. Learn about the ways HR technology can improve your business: https://lnkd.in/gNskaPyT. #HRTech #Technology #HCM #Productivity https://lnkd.in/geQWkyVT

Measuring the impact of technology isn’t just about data points—it’s about how tech innovations reshape operations by improving employee productivity and efficiency. For example, a robust HCM platform with self-service tools allows employees to manage benefits and time-off requests independently, reducing administrative distractions and enabling them to focus on higher-value tasks. Learn about the ways HR technology can improve your business: https://lnkd.in/gfhE3Gsh. #HRTech #Technology #HCM #Productivity https://lnkd.in/gPJrx5nY

Measuring the impact of technology isn’t just about data points—it’s about how tech innovations reshape operations by improving employee productivity and efficiency. For example, a robust HCM platform with self-service tools allows employees to manage benefits and time-off requests independently, reducing administrative distractions and enabling them to focus on higher-value tasks. Learn about the ways HR technology can improve your business: https://lnkd.in/gHDy3xnQ. #HRTech #Technology #HCM #Productivity https://lnkd.in/gJFwZS_6

Overwhelmed? Start simple. Write down one task—like CRM data entry. Got a workflow? Cool. Don’t? No problem. Now imagine someone else handling it perfectly. Feels good, right? That’s the magic of delegation.