Vijay Bejugam - LION - SAFe®’s Post

In the fast-paced world of food delivery, Zomato and Swiggy stand as the titans. Here are three key insights from a recent comparison: 1. User Experience & Interface: • Zomato: Sleek design, intuitive navigation, and detailed restaurant reviews. However, it could improve loading speeds during peak hours. • Swiggy: A more straightforward interface with faster load times and efficient real-time tracking. 2. AI & Personalization: • Zomato: Uses AI for personalized recommendations, adapting over time, though sometimes lagging in real-time adaptations. • Swiggy: Excels in real-time personalization, quickly adapting to changing user preferences. 3. Order Fulfillment & Delivery: • Zomato: Wide variety of partner restaurants, though delivery times can be inconsistent. • Swiggy: Known for reliable delivery times and efficient logistics, ensuring timely deliveries even during rush hours. Both #zomato and #swiggy set industry benchmarks with their innovative strategies, enhancing the future of food delivery with seamless and personalized experiences.

2 school of thought's or a strategic move? Swiggy’s Bottom bar is 2X than that of Zomato - Same product offering - Different approach 𝗭𝗼𝗺𝗮𝘁𝗼 𝗵𝗮𝘀 𝗮 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘄𝗶𝘁𝗵 - Clean interface - Low cognitive load 𝗦𝘄𝗶𝗴𝗴𝘆’𝘀 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗶𝘀 - Quick access to diverse features. On the other hand 𝗗𝗶𝘀𝗻𝗲𝘆+ & 𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗿𝗶𝗺𝗲 𝗩𝗶𝗱𝗲𝗼 have the same number of bar components - Same Product offering - Symmetrical approach - Familiar interface 𝗔𝗻𝗱 𝗻𝗼𝘄, 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻: Which latest series are you watching while ordering from Swiggy? 🍕🎬 Share some recommendations!

🚀 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁: 𝗘𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 Swiggy 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 & 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 🍽️ I recently worked on a product improvement assignment for Swiggy at Product Space, focusing on boosting 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 and enhancing the experience for 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘄𝗼𝗿𝗸𝗲𝗿𝘀 in tier-1 cities. The aim was to address key pain points and implement scalable solutions. 🔍𝗞𝗲𝘆 𝗣𝗮𝗶𝗻 𝗣𝗼𝗶𝗻𝘁𝘀 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗲𝗱: 1. High delivery service charges for frequent users. 2. Inability to schedule orders for busy professionals. 3. Limited restaurant options in some areas. 💡𝗣𝗿𝗼𝗽𝗼𝘀𝗲𝗱 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: - 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗣𝗹𝗮𝗻: A subscription model for regular users to reduce delivery fees. - 𝗢𝗿𝗱𝗲𝗿 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴 𝗙𝗲𝗮𝘁𝘂𝗿𝗲: Allowing users to pre-schedule meals, making the process more seamless. - 𝗘𝘅𝗽𝗮𝗻𝗱𝗲𝗱 𝗥𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Bringing more variety from popular restaurants in key cities. Excited to continue exploring product strategy and improving customer experiences! Feel free to share your thoughts or ideas in the comments. 😊 #productmanagement #userexperience #growthstrategy #swiggy #productdesign #foodtech #corporatesolutions #innovation

🚀 First Milestone Completed! 🚀 Super excited to share the completion of my first milestone as a Product Manager Fellow at NextLeap on the Ratings & Reviews team for the Zomato Food Delivery vertical! 🛵🍕 My task was to increase the number of customer text reviews for food deliveries. It’s been an amazing learning experience so far! Here’s a quick look at what I accomplished this week: 📊 Market Landscape: Analyzed the food delivery space in India, including market size, competitor landscape, regulations, and key actors in the ecosystem. The market is booming with fierce competition between players like Swiggy and new entrants disrupting the scene. 🔍 Competitor Insights: Explored review collection strategies from Domino's, Swiggy, and foodpanda. Observed interesting features like review prompts, nudges, and gamification techniques that keep users engaged and encourage text reviews. 💬 Why Reviews Matter for Zomato: Reviews play a critical role in building trust, enhancing customer experience, and improving visibility for restaurants. They directly contribute to better decision-making for customers and higher order volumes for partners. Next up, I’ll be focusing on defining key product outcomes and ensuring the review submission process is frictionless and engaging for users. Excited for what’s to come! 🚀 #ProductManagement #FoodDelivery #Zomato #CustomerReviews #Ecommerce #UXDesign #NextLeap #GrowthMindset #FirstMilestone #LearnInPublic #ProductStrategy

What 🥗 to order?? This question is now like a part of our life. Do you know what the best combo is 'Food' + 'Convenience', thanks to products like Zomato and Swiggy who have made our life so convenient by getting our favorite food at our doorstep in just a few clicks. As a part of #NextLeapPMFellowship Learn in Public Challenge 2/5, I got to deep dive into a Product Teardown of Zomato's new feature of 'Order Grouping'. Zomato just made food ordering smarter and more social! The new Order Grouping feature isn't just a UI tweak—it’s a strategic move that optimizes deliveries, boosts cart value, and enhances the user experience. 💡 Why is this a big deal? ✅ Lower delivery fees for users 📉 ✅ Faster & more efficient deliveries 🚴♂️ ✅ Increased group orders & engagement 🤝 ✅ Smarter logistics = Better margins for Zomato 💰 #zomato #hyperlocal #onlinefood #fooddelivery #swiggy #ProductManagement

⚡Excited to share my First Deck presentation on Rating and Reviews for Zomato and Competitors⚡ 𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: 𝐏𝐫𝐨𝐛𝐥𝐞𝐦 𝐒𝐭𝐚𝐭𝐞𝐦𝐞𝐧𝐭🤔 To increase the number of customer text reviews for Zomato's food delivery vertical 𝐒𝐜𝐨𝐩𝐞💡 Understanding the food delivery space in India- Market size, Competitors, Regulations, Different actors involved in this ecosystem 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 🔍 Analyzing the Ratings and Reviews of other e-commerce products. Listing down the important features in them (If any). The way others collect Text reviews. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐎𝐮𝐭𝐜𝐨𝐦𝐞𝐬 🔑 Outlining the product outcomes. Mapping the business outcomes with the product outcomes. Understanding Why reviews matter for Businesses as in the case of Zomato This Deck presentation underscores the importance of a robust review system in building trust and driving growth for food delivery platforms like Zomato. I believe focusing on these product outcomes, strategies can be made to enhance user engagement and satisfaction. Thanks Arindam Mukherjee, Samarth Chauhan and other mentors for your valuable mentorship NextLeap- Milestone 1/4 Check out the Deck attached below to dive into details and explore how we can create more interactive and review-rich platform for all food enthusiasts! I look forward to your feedback and thoughts. #UserExperience #NextLeapPMFellowship #CustomerEngagement #GrowthStrategy

Swiggy Karo ❎ Group Swiggy Karo ✅ 🍔 Swiggy's innovative group ordering feature is a game-changer in the food delivery industry, allowing up to 40 people to collaborate on a single order with ease. 🍟 This feature enhances the customer experience by addressing the hassle of placing group orders. 🥪 It also strategically boosts the company's average order values—a crucial metric for Swiggy as it gears up for its IPO. 🌮 With the integration of QR code and link sharing, Swiggy has streamlined the group ordering process, making it a social and interactive experience. 🍜 The enthusiastic reception of this feature, as evidenced by the 6 per cent uptake in the first weekend and a significant increase in order value, underscores its success. 🧆 Moreover, the move has sparked a competitive response from Zomato, highlighting the feature's impact on the market. 🥞 This development marks a significant step forward in how technology is leveraged to bring people together, making group dining experiences more enjoyable and less cumbersome. 🥙 Swiggy's foresight in addressing a common 'party pain point' has set a new standard in customer convenience and satisfaction. Hi everyone, this time No stock update, No expansion or growth information... Rather, a general feature update on Swiggy... I hope you guys like it and this new feature proves useful as it already getting attention. Happy Learning!!! #Swiggy #featureupdate #FoodDelivery #ThinkFoodThinkSwiggy

Dear Zomato and Swiggy Product Teams, I’ve been thinking about a potential feature that could be a game-changer for your platforms! How about introducing mess services tailored for people staying in PGs and hostels? Many individuals relocating from other states to South Indian regions face challenges finding suitable food options. By adding this feature, you can provide a valuable service that addresses their needs directly. A subscription model could be implemented to benefit both users and your platforms, creating a steady revenue stream and enhancing user engagement. 📈🍽️ This could be a great opportunity to expand your offerings and better serve a growing segment of your user base. What do you think? Looking forward to your thoughts! #ProductIdeas #Innovation #Zomato #Swiggy #FoodTech #UserExperience

Swiggy's Latest Innovation: Smart Links Propel Restaurants into the Digital Era, Backed by Market Research Insights. Swiggy has announced the launch of ‘Smart Links’ — a tool to help restaurants of all sizes enhance their online presence and drive growth. Through this feature restaurants will receive free, customized links that they can share on their social media profiles on platforms like WhatsApp, Instagram, and Facebook to direct customers straight to their menu page on Swiggy. Discover how market research insights drive this game-changing innovation.  Contact us for Market research services  https://irsindia.com #SwiggySmartLinks #DigitalDining #MarketInsights #AIInnovation #MarketResearchDriven  #MarketResearch #BeyondCustomers #UnlockInsights #DreamBig  #FuelYourGrowth  #TechIndustry #MarketInsights  #BusinessTransformation

🚀 Thrilled to announce a significant milestone in my journey with Zomato's Ratings & Revenue System! 🌟 𝐏𝐫𝐨𝐛𝐥𝐞𝐦 𝐒𝐭𝐚𝐭𝐞𝐦𝐞𝐧𝐭🤔 To increase the number of customer text reviews for Zomato's food delivery vertical. 𝐒𝐜𝐨𝐩𝐞💡 Understanding the food delivery space in India- Market size, Competitors, Regulations, Different actors involved in this ecosystem 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 🔍 Analyzing the Ratings and Reviews of other e-commerce products. Listing down the important features in them (If any). In this milestone, I delved into enhancing customer text reviews for Zomato India food delivery vertical, exploring the dynamics of India's food delivery market, analyzing competitor strategies, and outlining crucial outcomes for product success. This milestone underscores the pivotal role of robust reviews in fostering trust and accelerating growth. Grateful for the mentorship of Arindam Mukherjee, Karan Arora and others at NextLeap, guiding me through this journey. Milestone - 1/4 Dive into the details in the attached deck and let's discuss how we can elevate the review-rich platform for utmost satisfaction on Zomato! #ProductStrategy #CustomerExperience #NextLeapPMFellowship #BusinessGrowth