Great to join Jason Ribeiro, Ph.D. of Calgary Surge last night at the Global Business Forum in Banff and talk about the Business of Sport and Entertainment. We are entering a new age of fandom. The sports industry is a $200B ecosystem now, all underpinned by the world's most passionate consumer. While industry revenues and valuations are at all-time highs, they are increasingly predicated on our ability to engage a rapidly changing customer at a time when competition for fan attention is also at an all-time high. We know fan bases are drastically less homogenous than we once thought. And 76% percent of consumers today expect personalized experiences. The future growth of our industry lies in our ability to build deep relationships with our fans. To do that, we must first understand them. Data-centric fan experiences create deeper, more meaningful connections, leading to increased engagement, loyalty and revenue. #GBF2024 #SportsBiz #SportsTech
We are entering a new age for fandom. What does it mean for the $200B sports entertainment industry? Our CEO Vincent Ircandia shared his insights on the future of sports fandom at the Global Business Forum in Banff. ➡️While revenues and valuations are at all-time highs, competition for fan attention is more intense than ever ➡️76% of consumers expect personalized experiences ➡️The future growth of our industry hinges on building deep relationships with fans ➡️Data-driven fan experiences lead to stronger engagement, loyalty and increased revenue #GBF2024 #SportsBusiness #SportsMarketing
Michael W Palmer
6mo
Couldn’t agree with you more Vincent as an avid sports fan! ⛳️🏌️♀️🏈
Vice-Chairman & President, Calgary Surge Professional Basketball Club 🏀🇨🇦 | Entrepreneur | Board Director
6moThank you for joining us!