Kicking off 2025 with a bang. It’s great to see Par Equity portfolio company, Phlo, announce a significant partnership with one of the UK's largest supermarkets, Morrisons, to digitise and accelerate its pharmacy business.
🏢 Morrisons was founded in Bradford, Yorkshire, in 1899. Building on this heritage, it's great to see how novel technologies and business model innovation can empower traditional businesses to remain at the forefront of their industries.
👏 Huge congratulations on the launch, Adam Hunter, Alistair Murray, James Maciver, Lauren Nicholson, Dr. Jonathan F., Christopher Cullen, Neal Archbold ACMA, CGMA, 📈 Assean Sheikh and the entire Phlo team.
Glasgow-based, Phlo was one of the first investments from our new institutional Scale-up Fund. The Morrisons contract will build on sensational growth achieved over the last 12 months, which is testament to the team and the investment case put forward:
📈 Market: £26bn pharmacy market in the UK alone, yet only 2.5% digital penetration to date. Huge tail wind for digital pharmacy growth.
👩💻 Product: innovative tech-led solutions which dramatically improve workflows for pharmacy operations. The Phlo Clinic can 4x throughput versus most other digital pharmacies. That means competitive pricing for customers and better unit economics for Phlo.
🔀 GTM strategy: a multi-channel approach all built on the same tech stack has broadened the ideal customer profile for Phlo, unlocking hyper growth with lower operational risk.
Thanks also to those in and around the Par Equity team supporting Phlo so far -Paul Munn, Aidan MacMillan, Tom Croy, Andrew Noble and Jason McGibbon.
🌟 Exciting Partnership Announcement! 🌟
We are thrilled to announce our partnership with Morrisons to launch the brand-new Morrisons Clinic - an online private prescription service that brings quick, discreet, and safe healthcare solutions directly to customers’ doors.
Together, Phlo and Morrisons are redefining convenience in healthcare by making trusted, expert care accessible from the comfort of home.
This is another step forward in our mission to deliver pharmacy care that fits around life.
#Partnership #InnovationInHealthcare #MorrisonsClinic #PharmacyRedefined
Pharmaceutical Account Manager at The Wool Packaging Company Limited
2moCongrats!