Jimmy Kim’s Post

This week, we recorded our first-ever Zoom episode of ASOM Pod, diving into 2️⃣ 0️⃣ 2️⃣5️⃣ predictions, and it got a bit 🌶️! Jimmy Kim, Bryan MacDonald, John Roman, and I each created our own set of predictions... ⬛ ⬛ Jimmy's Takes ⬛ ⬛ 👉 Creators will launch more software and brands and change the way the ecosystem works 👉 Google will become less relevant, combinations of alternatives and where the younger information goes for answers/suggestions 👉 AI and AGI (Artificial General Intelligence) will reshape how teams operate day to day 👉 And…maybe my favorite 🤣 : The ASOM Pod? We’ll be #1 podcast in the DTC space ⬛ ⬛ John's Takes ⬛ ⬛ 👉 Crypto keeps running up through 2025 👉 Consumer spending picks up in the second half of 2025 👉 Meta continues to reign supreme in the ad space and beyond 👉 And...maybe my least favorite 😢: Many brands will close their doors ⬛ ⬛ Bryan's Takes ⬛ ⬛ 👉 TikTok creators will inflate their prices, ultimately hurting brands at the end 👉 Brands relying on China for production will face really tough times 👉 This is a bit scary one and one I kind of disagree with: Subscription brands could see a 15%+ YOY decline 👉 This one goes with John's brand prediction, being the least fav one 😢: Many SaaS companies won’t survive. 👉 John and Bryan agreed one this one, even though Bryan had an issue with it 🤣 : Meta remains the 👑 of Ads. ⬛ ⬛ My Takes ⬛ ⬛ 👉 Subscriptions and memberships will increase because more brands will jump in, especially larger brands 👉 I am more of an optimist and hoping for less door closed and more mergers & consolidations that will reshape tech. 👉 Social commerce will start to carve out new audience and will take a bite out of traditional D2C 👉 A TikTok ban won't actually be a true ban because it will result in an acquisition 👉 Consumers will further adjust their shopping habits and will lead to Value-based shopping dominance. Link to watch 📺 or listen 🎧 in the comment below. 👇 #ecommerce #d2c #shopify

We had a fascinating conversation with Christine Trodella from Meta Reality Labs on the ZI Labs Pod. Here’s something that keeps coming up: Platforms are evolving from tools into transformative layers.  Just like Meta is evolving from an ads platform into the next compute platform, we're seeing the same pattern in GTM tech. Christine shared something that perfectly captures this shift: "Any big enterprise that's spending and investing a lot in the platform - it's not just that transactional relationship. They view Meta as a partner." This hit home because it's exactly what we're seeing with GTM Intelligence. The old world was simple: - Companies bought a bunch of GTM tools - They stored static data in CRM - They ran basic batch and blast plays But just like Meta is building the next platform (with some pretty incredible early results), we're building the next GTM Intelligence Layer. Some examples of what this means in practice: - Converting mountains of GTM data into actionable intelligence - Letting AI surface the perfect signals at the perfect time - Automating personalized content for every account - Turning complex research into audio briefings you can consume on your commute The future isn't about better tools—it's about intelligence layers that fundamentally change how we process information. And just like Meta's seeing with AR/VR in enterprise ("the market was ready before we were ready for the market"), the demand for intelligent GTM is exploding. Check out the full conversation Millie Beetham and I with Christine on the ZI Labs podcast. We go deep on everything from enterprise AR/VR adoption to building products for the Intelligence Age. Check out full episode below. And shoutout to our friends Malibu Farm who hosted us!

𝑮𝒐𝒊𝒏𝒈 𝒐𝒖𝒕 𝒘𝒊𝒕𝒉 𝒂 𝑩𝑨𝑵𝑮!! In this final episode I sit down with Giles Palmer, founder of Brandwatch and former CEO of Cint, to explore the ever-evolving world of marketing technology. 🌐 Here’s what you can expect: 🔍 The changing role of the CMO: How it’s evolved over the past century and what’s next. 🤖 AI in MarTech: The game-changing ways artificial intelligence is reshaping how brands connect with audiences. 📈 The Brandwatch journey: From startup to a $450M acquisition by Cision—an inspiring story of innovation and strategic growth. 🌟 Future of MarTech: Insights for marketers, tech enthusiasts, and entrepreneurs. Whether you’re in marketing, tech, or just curious about the future of the industry, this is a must-listen! 🎧 Tune in now on Spotify or YouTube! Links below ⬇️ Spotify: https://lnkd.in/d3agiJiw Youtube: https://lnkd.in/di9Mdji6 #martech #marketing #saas

The Creator Economy Timeline Yesterday, we published our annual creator economy report–discovering where the ecosystem goes next with AI, community and revenue diversification being a top priority for many creators. So, how did the creator economy begin? We take a look back in time 👇 1997: Weblog is coined 2003: Google launches Adsense 2004: Facebook launches 2005: YouTube launches 2010: Instagram launches 2011: Snapchat & Twitch launch 2012: Meta acquires Instagram 2016: Onlyfans launches 2017: Substack launches 2020: TikTok launches $200M fund 2021: Pandemic and creators monetize on fan to creator platforms 2022: Web3 becomes a thing for creators 2023: Creators focus on AI & Community 2024: 200M creators globally 2025: Priorities for creators: AI, Community & Revenue Diversification Where does the creator economy go from here? Add your thoughts to the comments! A big thank you to Linktree, Mighty Networks, Everbloom and KLIQ for powering this year's edition!

The team at BLKBOX.ai has been building the most powerful AI-Powered Creative Intelligence Platform for the last 5 years, before it was popular. I was 1 of 4 people in Meta that had system wide access to study the Ads Auction, and grew my client to be the 5th largest in Gaming [$1M/day in ad spend]. It was clear that Creatives were becoming more important that Bidding, Budgeting, or Targeting, yet there wasn't a great solution in market, so I decided to build it myself with a very talented team. Today we are >120 people strong, across 4 continents, and working with the biggest Gaming companies around the world. Fun Fact: Our AI Ads are now built 90% Faster, >95% First Time Approval Rating, and have scaled >$4M in Ad Spend across our select partners. We are bullish about the future and the Gaming Industry at large. Really appreciate the team at Deconstructor of Fun for giving us a shoutout! You can watch the full podcast here: https://lnkd.in/grNZXjZT #mobilegames #digitaladvertising #AdTech #Innovation Meta, TikTok, Snap Inc., Moloco, Reddit, Inc. Google,

Meta's new Andromeda system promises to revolutionize how Advantage+ ads perform, leveraging next-gen automation and personalized retrieval engines. 💡At Nexoya, we’re always tracking innovations that can impact budget allocation—and this one has our attention.  With smarter ad performance and increased efficiency, marketers may soon see more value in shifting budgets to Meta. 🤔 What’s your take on Meta’s Andromeda? Ready to test the waters? Find the full details on Meta's Andromeda launch in the first comment below! 👇🏼 #DigitalMarketing #Meta #PerformanceMarketing #AdvantagePlus #Innovation

Exciting news! 🎉 Meta's Threads API is now live, opening up incredible opportunities for businesses and developers. From seamless post publishing to detailed analytics, the Threads API is set to revolutionize how we engage with audiences. At Shasta Solutions, we're ready to help you leverage this powerful tool to enhance your digital strategy and connect with your community. Contact us today to explore how we can tailor the Threads API to your needs. 🚀 #APIDevelopment #DigitalInnovation #ShastaSolutions

Meta's Q1 2024 financial results are nothing short of remarkable. The social media giant generated $12.4 billion in net profit, with an astonishing 116.7% YoY surge!! #Meta #Facebook #Business #SocialMedia #RealityLabs #AI #Metaverse

October has brought a wave of new features across social platforms, empowering creators in more ways than ever. 🚀 From AI video avatars on Meta to fine-tuned recommendations on TikTok, and even new monetization opportunities on YouTube and Twitch, there’s a lot to unpack this month. 💥 Want to stay ahead of the curve? Check out our full update on the latest tools and trends shaping the creator economy. #CreatorEconomy #SocialMediaUpdates #Phyllo #Google #Meta #Tiktok