This brand is now a marketplace
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🚀 Laird Superfood Launches The Market Place: A One-Stop Shop Featuring Curated Premium Nutrition and Wellness Brands
🌱 Laird Superfood & Their DTC Brand Partners
Laird Superfood is expanding beyond its core products with the launch of The Market Place, a curated online destination focused on premium wellness and lifestyle goods. Here's what you need to know:
On March 19, 2025, Laird Superfood introduced a new curated online marketplace featuring premium nutrition and wellness products.
Designed to complement its health-driven mission, this new platform offers limited-supply collections from standout partner brands.
The platform includes limited drops from select partners such as Yoloha, VISP, Twinny, Hydrus, North Shore Sauna, and Beach Soul, offering everything from superfoods to recovery tools and sustainable activewear.
The Market Place aligns with Laird Superfood’s mission to promote wellness through carefully chosen products that reflect the brand’s health-focused ethos.
This marketplace model allows Laird Superfood to tap into a new revenue stream, expand its customer base, and leverage cross-selling opportunities with like-minded brands.
Laird Superfood & Their DTC Brand Partners
Laird Superfood is jumping on the marketplace bandwagon as stores know that in order to be successful, they need to sell a wide variety of trending DTC brands to drive additional revenue.
Whether you're looking for the next brand to add to your retail portfolio, your next DTC customer, or your next investment opportunity, Charm has the in-depth insights you need to know about the brands in your ICP.
Here's what we know about Laird Superfood and the fast-growing brands in their partnership network.
Laird Superfood
Charm Growth Score™: 94.31
Charm Success Score™: 99.11
Fastest-Growing Channel: TikTok
A wellness brand offering functional coffee, creamers, and superfoods made with clean, plant-based ingredients to support active, healthy lifestyles.
Yoloha
Charm Growth Score™: 79.57
Charm Success Score™: 74.69
Fastest-Growing Channel: Online Resellers
A company specializing in eco-friendly yoga gear, best known for its high-quality cork yoga mats and sustainable fitness accessories.
Hydrus
Charm Growth Score™: 71.49
Charm Success Score™: 29.42
Fastest-Growing Channel: Web Traffic
A hydration-focused wellness brand that offers advanced electrolyte solutions designed for rapid absorption and athletic recovery.
Beach Soul
Charm Growth Score™: 81.78
Charm Success Score™: 68.20
Fastest-Growing Channel: Facebook
A lifestyle brand known for its portable, power-free showers that make it easy to stay fresh outdoors—so you can spend less time cleaning up and more time enjoying the moment.
Want more ecommerce insights like these? Book a demo with Charm today.
Thanks,
The Charm Team
I help businesses hire A players in their organizations (10+ years of industry-specific, experienced executive assistants) @StealthAgents
5dSmart move by Laird Superfood. Marketplaces create win-win scenarios for both established brands and emerging players in the DTC space.
Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.
5dWhen DTC brands unite under one roof, it’s not just product - it’s a vibe.
What Amazon did online, brands like Laird are doing offline - careful curation at scale.
Charm’s data is becoming a cheat code for anyone in the retail or DTC game.
This is what happens when retail stops thinking like a store and starts acting like a platform.