Marketing Specialist
Job Details
Description
Role Summary:
The Marketing Specialist will be responsible for achieving client strategic brand and business objectives by collaborating with specific business units, providing guidance, and working with internal team to successfully execute strategies. The position operates enterprise-wide, however, will gain an expertise within the Medicare Supplement business unit by understanding the customer more deeply and improving our data analytics/interpretation methods.
In this role you will:
- Work directly with clients to develop results-oriented strategies and report on campaign successes.
- Support team in coordination, creation, and execution of marketing tactics and campaigns.
- Develop project and/or campaign creative briefs and supporting documentation, and updates to business unit annual marketing plans.
- Attend and occasionally lead kick-off meetings and work with peers to ensure positive outcomes.
- Process requests from sales and other departments for refresh, redesign, or development of marketing collateral, applications, or forms.
- Responsible for management of internal and external surveys, including design, maintenance, and reporting.
- Analyze marketing data and team project metrics.
- Support Production team with tasks, such as quote requests, work orders, obtaining approvals.
This role could be a good fit if you:
- Are analytical and understand how to interpret data to help achieve client strategic brand and business objectives
- Understand what makes marketing campaigns successful and can execute flawlessly
- Enjoy working in an upbeat and positive atmosphere focused on collaboration
- Have operated in a matrix environment
- Are excited and energized by continuous change
You’ll benefit from this experience by:
- Understanding our brand, customer, and the multi-channels used for marketing in health insurance
- Enjoying great work/life balance
- Gaining exposure to senior leadership across the organization
- Working for a company that thrives on constant change and welcomes new ideas and ways of thinking
- Working in an environment that serves our Nation’s military, veterans, Guard and Reserves along with their families.
You need to have:
- Bachelor’s degree related field OR equivalent post high school education and/or work-related experience.
We strongly prefer:
- 3 or more years of project experience in marketing setting or in-house creative marketing team
- 1 or more years of experience in the insurance industry marketing/advertising environment or related field
- Experience in cross-functional team structure, focused on building out omni-channel plans
- Proficiency in web analytics tools like Google Analytics to generate ROMI.
- Prior experience in the insurance industry
- Familiarity with web design and HTML
- Proficiency in web analytics tools like Google Analytics
Your team:
- You will work with a team of 30 plus amazing Marketing professionals at WPS Health Solutions.
Compensation and Benefits
- Eligible for annual Performance Bonus Program
- 401(k) with dollar-per-dollar match up to 6% of salary
- Competitive paid time off
- Health and dental insurance start DAY 1
- Vision insurance
- Flexible spending, dependent care, and health savings accounts
- Short- and long-term disability, group life insurance
- Dress for your day
- Innovative professional and cognitive development programs
Who We Are
WPS Health Solutions is an innovator in health insurance and a worldwide leader in claims administration, serving millions of beneficiaries in the United States and abroad.
Founded in 1946, WPS offers health insurance plans for individuals, families, and seniors, and group plans for small and large businesses. We are a world-class claims processor and program administrator for the government’s Medicare program. And we manage benefits for millions of active-duty and retired military personnel and their families.
WPS has been named one of the World's Most Ethical Companies® by the Ethisphere® Institute for 10 years in a row.
Our Purpose and Values
Our purpose is to make healthcare easier for those we serve. Click Here
Our values – Customer Focused, Individual Responsibility, Mutual Respect, and Driven & Passionate – are the core of who we are and how we conduct business every day.
Health Insurance
WPS Health Insurance offers high-quality health insurance plans for individuals and families, Medicare supplement plans for seniors, and group health plans for businesses of every size.
http://wpshealthsolutions.com/business-units/wpshi.shtml
Military and Veterans Health
WPS Military and Veterans Health administers claims and provides customer service and related activities for the U.S. Department of Defense and the U.S. Department of Veterans Affairs and their beneficiaries.
http://wpshealthsolutions.com/business-units/wpsmvh.shtml
Government Health Administrators
WPS Government Health Administrators manages Medicare Part A and Part B benefits for more than 7 million beneficiaries. As one of the largest contractors for the Centers for Medicare & Medicare Services, we’ve served Medicare beneficiaries and their health care providers since 1966.
http://wpshealthsolutions.com/business-units/wpsgha.shtml
WPS Health Plan
WPS Health Plan offers Health Maintenance Organization and Point-of-Service plans to the group and individual markets in eastern and north-central Wisconsin, plus third-party administrator services.
http://wpshealthsolutions.com/business-units/wpshi.shtml
EPIC Specialty Benefits
EPIC Specialty Benefits provides businesses group insurance products that cover:
- Life
- Disability
- Dental
- Vision
- Voluntary benefits
http://wpshealthsolutions.com/business-units/epicsb.shtml
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