What "Women Boomers” have to say about products and marketing!
We have discovered that many retailers ignore, or miss the mark completely when addressing the needs of women over 50.
Below are the results of a recent market research survey we had conducted among women over the age of 50. (professionals, retired, weight issues, recovering from Cancer treatments, active/sports)
Some of their comments:
“Women over 50 remain invisible to retailers and marketers”
“Age is just a number”
“Have the money to spend, but disappointed with options for age.”
“Active contributors to society - brands don’t represent the power/strength of this age”
“Becoming increasingly more tech savvy”
“Constantly challenged with options for skincare, cosmetics and clothing”
“Challenges related to clothing: Body changes with aging not considered by most
apparel brands re mid-section, breasts, arms, or knees.”
How women “Boomers” view themselves
*Highly intelligent and inquisitive
*Seek information, answers from multiple sources
*Travel, very active
*Working longer, socially active, community focused
*Net worth of women ages 50 and older is $19 trillion, owning more than 3/4 of the U.S.
financial wealth
*Make majority of purchasing decisions
*At the peak of their careers
*91% feel that marketers do not understand them
My New Arms® addresses one of their concerns, ..a solution for crepey, un-toned arms!
San Francisco born Bay Area businesswoman and entrepreneur Margo Zatkovich has created My New Arms®, (MNA) an ingenious arm enhancement solution for women constantly in search of ways to conceal, or disguise un-toned arms without anyone realizing it! "Not Seeing Is Believing!"
Appropriately named, "My New Arms®" gives women the confidence to wear sleeveless garments once again. Sheer sleeves are attached to a stretch bra extending gracefully from the shoulder down to the wrist with an elastic finish to hold in place giving the illusion of natural arms. It’s highly versatile and it can be worn over a favorite bra, or under almost any garment. The jiggle is gone and the crepey-ness no longer visible.
Please watch this short My New Arms® video:
https://www.youtube.com/watch?v=yneQobcOUMw&feature=youtu.be
Gary Zatkovich, Business Development, My New Arms®
Santa Rosa, CA. c 1-408-892-4708