AMS Review

🎉Please join us in celebrating the winners and runners-up of the 2025 AMS Review - The Sheth Foundation DoCCA proposal competition. After reviewing 40 submissions from doctoral students all over the world, we have selected the seven most promising proposals as winners and five runners up. The diverse pool of winners and participants, representing a wide range of countries and regions, reflects the truly global nature of the Academy of Marketing Science community. Congratulations to all the winners! 👏 This year’s winning proposals are (listed alphabetically): Subscribe to Learning: Exploring the Role of Kidfluencers as Consumer Socialization Agents Yana Degroote, Ghent University, Belgium Reconceptualizing (in)authenticity as Yin and Yang: an indigenous conceptual framework Xuxiangru Fan, Univerisy of Birmingham, UK Value Propositions Emergence as Adjacent Possibles: A Process View Sheila Guo, The University of Oklahoma, USA The Persuasive Storytelling Model: Proposal of an Integrative Model for Narrative Persuasion Zi Lin, University of Melbourne, Australia The silent observer – How social learning shapes consumer behaviour in gig platform relationships Abhishek Ojha, Indian Institute of Management Kozhikode, India Understanding Uncertainty in Market Entry: A Theoretical Integration Jaiany Rocha Trindade, Federal University of Rio Grande do Sul, Brazil Transformative Consumer Collectives Towards Circular Economy Pham, Van Hau, University of Otago, New Zealand           The runner-up proposals of the 2025 competition are authored by the following doctoral students (listed alphabetically): Benedikt Alberternst, Freie Universität Berlin, Germany Anni Cheng, Monash University, Australia Shilpa Desai, Indian Institute of Technology Bombay, India Kane Koh (Ph.D.), The University of Melbourne, Australia Wenqian Ni, Indiana University Bloomington, USA 2025 Competition co-chairs: Hannah Snyder, Bernardo Figueiredo, and Stephen Vargo

Online first: This article by Robin Bankel & Cecilia Solér critiques the prevailing theoretical foundation of consumer responsibilization in the concept of governmentality and the Foucauldian theory of power, marginalizing the top-down exercise of power under neoliberal governance. Drawing on Karl Polanyi’s writings, the authors propose a critical political economy perspective and introduce the concept of “embedded responsibilization” to strengthen theoretical consistency in transformative consumer research on responsible consumption. Read with open access: https://lnkd.in/eepuc7hk #ConsumerResponsibilization #NeoliberalGovernance #ResponsibleConsumption #PoliticalEconomy 

Online first: Joel E. Urbany & Marta Dapena Barón explore the concept of customer centricity with two senior executives in the medical technology industry in the interviews: https://lnkd.in/ecJ_uXMD. Then they provide an overview of the components of customer centricity and present a set of research priorities with the goal of building a greater understanding of the individual component parts and the potential synergies between them in this article: https://lnkd.in/eFAASH9J #CustomerCentricity #EmployeeResistance #CustomerOrietation 

NEW ISSUE: The December 2024 issue of #AMSReview is out now: https://lnkd.in/ecMdj3XV! This issue features a wide array of topics, including an editorial (Kaisa Koskela-Huotari) on how to craft a compelling storyline for a conceptual paper: https://lnkd.in/eWVmy3br #marketing #conceptual #theory

Online first: This paper explores the role of curiosity in transformative consumer journeys through a Transformative Consumer Research (TCR) lens. The authors introduce curiosity as a powerful and overlooked motivational force that can ignite and sustain consumer transformation, especially when individuals face personal, organizational, and systemic barriers. Read more: https://lnkd.in/e_42W7Au Yuliya Komarova Ph.D., Joan P. Ball, PhD, Verena Hüttl-Maack, Julia Bayuk, Rebecca Rabino, Courtney Droms Hatch, My (Myla) Bui, PhD, Darima Fotheringham, Hillary Smith  #AMSReview #Curiosity #Wellbeing #Transformation #Marketing

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Online first: This research by Sreedhar Madhavaram & Radha Appan explores the transformative potential of AI, especially Generative AI, in marketing while addressing its overlooked challenges. It introduces a new typology of AI—enabling, engaging, and ersatzing AI—and examines their impacts on marketing entities, and offers insights and a research agenda. Read more: https://lnkd.in/e-Drf_7p #AI #ArtificialIntelligence #CustomerEngagement

Online first: In this newly published article, Andrew Gallan, Linda Alkire (née Nasr), Jorge Grenha Teixeira, Kristina Heinonen & Ray Fisk establish a biomimetic understanding and vocabulary for sustainability, apply biomimicry to upframe service ecosystems as a foundation for sustainability, and answer the research question: how can the principles of natural ecosystems inform and enhance the sustainability of service ecosystems? Read more: https://lnkd.in/dQwk2EyB #Sustainability #ServiceEcosystem #Biomimicry #Regeneration #Ecocentrism

Online First: By analyzing 166 influential articles published between 1973 and 2023 using the Web of Science database, Fan Wang & Brad C. identify key dimensions, impacts, mechanisms, and contextual factors of content creators self-disclosure in this systematic review paper. Read more: https://lnkd.in/edrEMJnR #ContentCreator #SelfDisclosure #AppraisalTheory

The deadline of the 2025 AMS Review - The Sheth Foundation DoCCA submission is approaching!