Did you know that 87% of B2B marketers report challenges in measuring long-term impact of their campaigns, and 66% are expected to justify marketing spend at least monthly? 🫨 Disparate reporting from fragmented data across platforms leads to visibility gaps, hindering performance measurement. Misaligned metrics leads to missed opportunities, while better alignment on metrics leads to higher ROI. 🚀 Register to watch this livestream hosted by Alexandra Rynne on 3/27 at 10am PT where Alison Gensheimer, Head of Global Marketing at Nielsen and Richard Conn, VP of Demand Generation at AuditBoard, and Kothandaram Venkatakrishnan, Chief Client Officer at Annalect APAC will discuss the current state of B2B marketing, what data-driven strategies they're implementing to holistically understand and maximize impact, and explore innovation that will shape the next era of marketing measurement. 📈
About us
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- Website
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http://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage
External link for LinkedIn for Marketing
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
Updates
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In B2B marketing, a great product isn’t a guarantee of success; it’s just a prerequisite. If you want to break through, you’ll also need to build a true understanding of your audience, industry, and the pain points you can address. ICYMI: In the latest edition of This Week in Marketing, sponsored by StackAdapt, top marketers discuss how to build that understanding. ⬇️ https://lnkd.in/dDe-XdUn
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Thought leadership is a key component of effective B2B marketing, but what does exceptional thought leadership content look like? We’ve compiled real-world examples that showcase how great content builds trust, captures attention, and drives results. 💻 Learn more and enhance your own strategy: https://lnkd.in/esAuWr8f
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🚀 SMB decision-makers are one of the fastest growing, most engaged audiences on LinkedIn today. They move fast, make big purchasing decisions, and are shaping the future of business. So how can you reach them effectively? Join us for Meet the SMB: Big Ideas for Engaging Small & Medium Businesses, where we’ll break down the real opportunity in SMB marketing, share LinkedIn’s latest insights, and hear from industry leaders on what works (and what doesn’t). 📅 Don’t miss out—register now! https://lnkd.in/gEFH_Hcb Hosted by: Tyrona (Ty) Heath, Director of The B2B Institute, LinkedIn Panelists, including: • Sharat Raghavan, Director of Data Science and Economic Graph, LinkedIn •Jenny Shum, General Manager, JPMorganChase Small Business Card • John Starkweather, Associate Vice President, Advertising @ AT&T •Ian Newfeld, CEO, Appnomix
Meet the SMB: Big Ideas for Engaging Small & Medium Businesses
www.linkedin.com
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Connect LinkedIn Ads with your CRM 🧑💻 Zapier Expert at Connex Digital 🗂️ Book a free consultation (link below) 📆
Want 2-3x Better LinkedIn Ad ROI? Here's the 10-Minute Fix Did you know most LinkedIn advertisers can only see 40% of their conversions? The rest vanish into the void because "we need developers to set up proper tracking." Things I love: → Waiting months for developer resources → Manually matching leads in spreadsheets → Making budget decisions blindfolded Said no marketer ever. What if instead of waiting for developers, you could: → See every qualified lead from your LinkedIn ads → Track which campaigns actually drive pipeline → Prove your ad ROI across the full funnel All in less time than it takes to explain why you need developer resources. Here's what usually happens: 🗣️ Client: "We need developers to set up conversion tracking" 👨🏼💻 Me: "Actually, let me show you something..." 10 minutes later 🗣️ Client: "That's it? We spent weeks planning a dev sprint for this!" The result? → Instant visibility into qualified leads → Clear attribution from ad to revenue → Data-driven budget optimization → Much smaller spreadsheet collection Want to see your true LinkedIn ROI? Check out the free integration here https://bit.ly/42Jadrz P.S. Your developers will thank you. Your LinkedIn AE will be jealous. #marketingautomation #linkedinads #zapier #sponsored
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Struggling to make your B2B ads stand out? This video reveals four proven strategies to capture attention, spark engagement, and drive real results. From storytelling to building connections, LinkedIn & StackAdapt have got you covered. Share which tip you'll try first in the comments, and read more about StackAdapt here: https://lnkd.in/enjwFMfF
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Join us for the LinkedIn Ads Partner Product Showcase and discover how our latest API products and releases can supercharge your B2B solutions! We're excited to feature Anish Chadda, VP of Product Management at Sprinklr, who will share how they're driving customer value through LinkedIn integrations, particularly with our new Event APIs. Don't miss this opportunity to gain valuable insights and enhance your partnership with LinkedIn. Register for the webinar now: https://lnkd.in/dAXYbz7f
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Measurement in B2B marketing has never been a straightforward task. 📊 In this month’s Collective Conversation, Tequia Burt, Editor in Chief of the LinkedIn for Marketing Blog, explores this pressing topic with Drew Neisser, CEO-CMO of CMO Huddles. Drew brings insights from interviews with over 600 B2B CMOs to discuss the challenges of measuring marketing impact, overcoming attribution battles, and fostering better collaboration with CFOs. https://lnkd.in/exNvPU5J
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Looking to scale your B2B marketing strategy? 📈 Check out our latest blog by Aanchal Bajaj, Senior Solutions Manager at StackAdapt, and discover how integrating programmatic advertising with social media can fuel your ABM campaigns. Learn how to enhance brand awareness, achieve precision targeting, and measure ROI like never before: https://lnkd.in/d5ch5Sys