Use social media analytics to spot new market opportunities and gain a competitive edge in your marketing research.
Marketing Research
Perspectives from experts about the questions that matter in Marketing Research
Updates
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Feeling tangled in data handling disagreements within your marketing research team? It's a common issue but fret not, because with some strategic steps, you can untie those knots. Imagine having clear norms, fostering dialogue, and training regularly to keep everyone on the same track. Visualize using cutting-edge tools to streamline your processes and assigning roles to tap into each member's strengths. Now, think about reviewing these practices together to stay sharp and synergized. How have you tackled similar challenges in your team?
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Feeling stuck because your marketing team can't agree on a research approach? It's a common dilemma, but there's a way out. Start by defining what you need to learn from your research. Then, have an open discussion about the strengths of qualitative versus quantitative methods. Don't forget to consider resources and timeframes! Sometimes a small pilot can give you a taste of what each method will deliver. Ultimately, building consensus is key; ensure everyone's voice is heard before making the final call. What strategies have you used to align your team on research decisions?