Snap for Business

This week we hosted our first ever Snapchat Summit in Australia with over 300 advertisers, creators and brands. The event, held in Sydney, showcased Snapchat's momentum in Australia, unveiled new research insights into Gen Z Aussies, and featured perspectives from customers and creators on how Snapchat helps them connect with this key Gen Z audience. We capped it all off with some incredible AR experiences during Snappy Hour!

Over the past few years, we have been laser focused on improving our ad platform to drive results for our partners. The investments we’ve made in AI- and ML-powered solutions are helping us show the right ad to the right person at any given time. We recently rolled out improvements to our automated Target Cost (tCPA) bidding strategy, powered by ML technology, which is driving both Snapchatter engagement and performance for advertisers. Learn more: https://lnkd.in/eyBMavwg

Headed to Shoptalk this week? Join a Masterclass presented by Fospha and Snap Inc. featuring Fospha's Jamie Bolton 💡and our very own Fintan Gillespie. Learn to target effectively, create scroll-stopping content, leverage AR innovations, and harness automation for full-funnel optimization. Conquer the Snap audience and scale your brand today. RSVP here: https://lnkd.in/eabhwwhK

Traction Builder, an equity-free consumer tech accelerator is back — powered by Snap Inc. & TRMNL4! If you're building a B2C startup, you know that user acquisition isn’t just important—it’s everything. That’s why Snapchat & TRMNL4 joined forces to launch Traction Builder 2.0—a 6-week, equity-free accelerator designed to help Seed to Series A startups scale smarter and grow faster. With 450M+ daily active users, cutting-edge AR tech, and one of the most engaged Gen Z & Millennial audiences, Snapchat isn’t just a platform—it’s a growth engine for consumer brands. If you're working on consumer tech, healthtech, edtech, or any space where traffic growth matters, this is your chance. Let’s build some serious traction — the Snap way. 👻 Learn more here and apply by March 26 → https://lnkd.in/eEgTByum

🔎 What makes Snapchat creators so effective for brands? Beyond impressions and views, Snapchat creators are driving real consumer action—from discovery to purchase. Their unique connection with audiences leads to stronger engagement, longer watch times, and favorable business outcomes. On March 20 at 11 AM PST, join Snap Inc.'s Kara Louis, Creo's Addi McCauley, and Yak G. as they uncover: 📈 How to outperform standard brand ads with Snapchat creators 🎯 Tactical strategies to integrate Snapchat creators into your influencer marketing mix 💡 How top brands are using Captiv8's direct Snapchat API to measure and optimize campaigns Don’t miss out on these insights! Register now: https://hubs.la/Q03b6-ng0 #Snapchat #InfluencerMarketing #CreatorEconomy #Captiv8

Crumbl came to Snap with a clear mission: diversify their paid social strategy and maximize their return on ad spend (ROAS). They knew that to sustain their growth and continue winning customers nationwide, they needed to embrace new marketing channels and technologies that would enable them to reach potential customers where they spend their time. The results? Pretty sweet. 🍪⬇️

“We went from 5K followers to nearly 1.8M in six months using Snap Promote.” -Andrew, Senior Manager, Celsius Energy Drink Ready to energize your brand? Check out this case study that demonstrates how CELSIUS embraced fun and authenticity on Snapchat – solidifying its position in the market while growing a community of enthusiastic fans.

Heading to SXSW? Join experts from Snap and Fospha for a workshop on all things Snapchat! Learn to target effectively, create scroll-stopping content, leverage AR innovations, harness automation for full-funnel optimization, and so much more. RSVP here: https://lnkd.in/eHAeszNr

Your audience is on Snapchat. Are you? https://lnkd.in/esUq_-Qe

Save the date! 🗓️ On March 6th, join Snapchat and Stape for a webinar that will help advertisers understand how to track conversions more accurately, optimize ad delivery, and boost ROAS with Snap Conversions API (CAPI). Webinar Agenda: 1️⃣ Discover the power of Snapchat Ads 2️⃣ Snap Conversions API: how it improves ad performance & measurement 3️⃣ How brands boost Snap Ads performance 5️⃣ Snap CAPI implementation: Gateway vs. server-side integration 6️⃣ Live demo: Snap CAPI Gateway setup with Stape 7️⃣ Q&A Session Register here: https://lnkd.in/e-8emf7R