Spotify Advertising

📣 Attention, please! It's what every marketer wants from consumers—that's nothing new—but how the industry at large measures and harnesses attention is evolving fast. 🌵 In truth, there's still no agreed-upon industry standard for how to measure attention—it's the wild, wild west out there; a test-and-learn environment for everyone. And that puts Spotify firmly in its element. 🧠 We've carried out research that proves ads on our platform capture active attention more effectively than scrollable social media, scrollable online video, and scrollable video-on-demand on TV. 🔗 Click the link to find out more about our research, and how new measurement methodologies are giving marketers more meaningful data to help them measure success https://lnkd.in/eDPTn34P (Sources: Spotify Advertising Amplified Intelligence Study, 2024; Dentsu Attention Economy Study, 2024, Lumen Research) #Measurement #Advertising #Attention

Parents, we get you. Throwing on a throwback to feel the feels. Embracing in-car karaoke with the kids. And gaming to a kick-ass soundtrack when you finally get that precious me time. It's moments like these that brighten your day. Advertisers, we get you too. You can easily reach parents on Spotify with a message about your brand or product, in the moments that matter most. Click the link to find out more audience insights, and more about our wide range of advertising solutions. https://lnkd.in/ertYTEnN 🔗 (Source: Spotify first-party data, February 2025–March 2025) #Parents #MarketingInsights #AdvertisingInsights

True Crime podcast Heart Starts Pounding wanted to attract new listeners on Spotify, so they leveraged Spotify Ads Manager's streams objective—with a mix of audio and video ads—to maximize reach and engagement 📈 Listeners who converted went on to stream an average of 4.6 episodes each—demonstrating not only that the ads were effective, but also that they ultimately won the show new fans ⭐ Got a podcast or video content that needs some love? Click the link to read the full success story, and learn more about finding new audiences on Spotify. https://lnkd.in/eHHzVQ6D 🔗 #Podcast #Podcasting #PodcastPromotion #Spotify

Amidst all the voices competing for attention out there, podcast hosts—or ‘podfluencers’, as we like to call them—have become the more trusted and authentic influencers. They're deemed culturally aware, command high levels of trust, and create strong connections with their loyal fans. Just look at those stats 👀 For brands, this creates an opportunity to ride the wave of creator influence and connect with audiences who aren't just listening—they're watching, engaging, and ready to take action. Click the link to discover four brand new video-first Spotify podcasts, and how you can reach each show’s loyal audience no matter where or how they tune in. https://lnkd.in/ex75qRMv 🔗

Parents prefer Spotify because it's an online safe haven for families. For advertisers, that means you can connect with this valuable audience in a brand-safe environment, worry free. Source: Spotify first party data, February 2025 - March 2025

🚀 Last year, we took a huge step forward in our podcast journey by announcing plans to bring more video content to Spotify and provide creators with even more tools to grow. What does this mean for brands? The chance to tap into the power of creator influence and connect with audiences who aren't just listening—they’re watching, engaging, and ready to take action. That's why we’re excited to welcome four new shows to the Spotify family: Good Hang, Please See Below, Matt & Shane’s Secret Podcast, and Two Hot Takes. These shows offer unique brand partnership opportunities, including video product placement, custom segments, and authentic host reads—to help you reach your audience no matter how they're tuning in. Click the link to get the lowdown on ads.spotify: https://lnkd.in/ex75qRMv 🔗

Did you know? Combining audio + video ads in your Spotify campaign drives improved results across the funnel, compared with audio-only campaigns 📈 Beatriz Caproni, Director of Sales at Spotify Advertising, shares three reasons why your next campaign should feature both formats 👀 #MarketingStrategy #MarketingTips #Spotify

"Work is the ultimate equalizer. It's where people can meet the most diverse range of folks. By being open and talking to people about their experiences at work, it helps build empathy and awareness, and makes solutions so much richer and so much more exciting." — Our Head of Creative Lab, Kay Hsu, on why diversity in the workplace is the key to unlocking the richest creative solutions. Hear more from Kay on the latest episode of the Let's Bring It In podcast, hosted by Greg Christensen, on Spotify! 🎙️ ⬇️

Fans are spending more and more time with video on Spotify, and they pay attention to the ads they see on their screens 👀 In fact, Spotify video ads average ~29% above Adelaide's attention benchmark for online video (OLV)—surpassing many popular social media platforms. Click the link to learn more about Spotify's video formats, and why they can be a game-changer for your business or brand ➡️ https://lnkd.in/eNuDNYK7 ⬅️ Source: Adelaide Attention Study, global, Aug 2024 #Advertising #MarketingTips #advertisingandmarketing

The talk of the town is here. If you're heading to Austin this weekend, don’t miss our discussions with some of the biggest names in podcasting. Reserve your seat at Spotify House today! https://lnkd.in/edbrTEvA