Design Thinking 101 - An Introduction to Design Thinking for Developers

Aug 19, 20176 likes3,080 views

This document provides an overview of design thinking. It defines design thinking as a human-centered approach to innovation that draws from design methods to meet user needs, technological possibilities, and business requirements. The document outlines the key stages of design thinking: empathize, define, ideate, prototype, and test. It compares traditional waterfall and agile development processes to an agile process integrated with design thinking. The document promotes adopting behaviors like collaboration, embracing ambiguity, and learning from failure when using design thinking.

DESIGN THINKING 101 
Summer Meeting | August 2017
Presented by Bill Bulman

- John E. Arnold, Stanford University in 1958
“Questioning and fantasy are two
prime requisites of the creative
personality.”

“Design thinking is a human-centered
approach to innovation that draws from
the designer’s toolkit to integrate the
needs of people, the possibilities of
technology, and the requirements for
business success.”
- Tim Brown, CEO, IDEO

“Design thinking is making organizations
think about how to move faster with
iterative speed.”
- John Maeda, Former Head of MIT Media Lab

How does design thinking make
projects more successful?

How does design thinking make
projects more successful?
INNOVATION
TRANSFORMATION
+
PROJECT RISK
SCOPE CREEP
+

Design happens whether you’re aware
you’re doing it or not paying attention.
Nothing is undesigned. Things are
badly designed, well designed, and all
points between.
Design happens rather there is a trained
designer involved or not.

Empathize Ideate
Define
Prototype
Test
5 Steps of Design Thinking

User understanding IS NOT defined by user stories.
SMEs ARE NOT users
Empathize
CXD ACTIVITIES
• 1:1 Interviews
• Ethnography
• Contextual Inquiry
• Surveys

Design Thinking 101 - An Introduction to Design Thinking for Developers

Defining a POV
1. Who are our users?
2. What is their unmet need?
3. Why is this insightful?
CXD ACTIVITIES
• Alignment Workshops
• Co-Creation Design Studios

Reframing the POV
Powers of 10: http://bit.ly/1gn7Jxb

Keys Values of Ideation + Brainstorming
Quickly generate lots of ideas
Gather a team into a physical space
Get clients or stakeholders to buy into the design process
CXD ACTIVITIES
• Information Architecture
• Design Concepting
• Customer Journeys

Prototypes Help Us
1. Work through design challenges
2. Communicate concepts
3. Sell an idea/concept
4. Gauge technical feasibility
5. Test usability
CXD ACTIVITIES
• Low-Fidelity Prototyping
• High-Fidelity Prototyping

The Rules of Usability Testing
1. It doesn’t necessarily have to be scientific
2. It doesn’t have to be expensive
3. Testing a few users is better than none
4. We ARE NOT smarter than our users
CXD ACTIVITIES
• Usability Testing

Discover Plan Build Review
Waterfall
Process
SPRINT 1
Discover
Plan
Build
Review
SPRINT 2
Discover
Plan
Build
Review
SPRINT 3
Discover
Plan
Build
Review
SPRINT 4
Discover
Plan
Build
Review
Agile
Process
Traditional Development Processes

Agile Process with Design Thinking
SPRINT 4
Discover
Plan
Build
Review
Agile
Process
SPRINT 3
Discover
Plan
Build
Review
SPRINT 2
Discover
Plan
Build
Review
SPRINT 1
Discover
Plan
Build
Review
SPRINT 0
Empathize Ideate
Define
Prototype
Test

Resources
Learn more about Centric’s CXD offering on Centricity.
Explore Design Thinking framesworks on GDrive.
Join our #Design@Centric on Slack.

This document provides an overview of design thinking. It discusses how design thinking balances what is desirable, intuitive, technologically feasible, and viable from a business perspective. The document outlines the key principles of design thinking, including empathy, reframing problems, collaboration, exploration, tolerating failure and ambiguity. It also describes the core stages of the design thinking process as research, ideation, prototyping, and testing. Finally, the document shares success stories from GE Healthcare and P&G that demonstrate how they have applied design thinking.

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The document discusses materials from a design thinking course and workshop hosted by Touch360 on front-end innovation and human-centered design, including topics around understanding users, integrating human factors into product development, and communicating between humans and machines. The presentation covers strategies for innovating products and experiences through a human-centered design approach focused on understanding user needs. It provides examples of how understanding human cognition and emotions can be applied to optimize products and interactions between humans, machines, and integrated systems.

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Design thinking follows four pillars: empathy, collaboration across disciplines, including every idea for evaluation, and repeating/iterating solutions while focusing on human needs. It involves empathizing with people's needs, collaborating with others from different backgrounds, including all ideas for consideration, and repeatedly testing solutions to refine them with user needs in mind. The design thinking process moves from defining a challenge to developing a solution in an iterative cycle between problem space and solution space. Various organizations approach design thinking through similar stages of empathizing, ideating, prototyping, and testing, while employing methods and tools to gather insights and generate ideas.

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Design Thinking 101 - An Introduction to Design Thinking for Developers

1. DESIGN THINKING 101  Summer Meeting | August 2017 Presented by Bill Bulman

2. What Is Design Thinking?

3. What Is Design Thinking?

4. - John E. Arnold, Stanford University in 1958 “Questioning and fantasy are two prime requisites of the creative personality.”

5. “Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” - Tim Brown, CEO, IDEO

6. “Design thinking is making organizations think about how to move faster with iterative speed.” - John Maeda, Former Head of MIT Media Lab

7. Design Thinking Then

8. Design Thinking Then

9. Design Thinking Now

10. Design Thinking Now

11. A B Project Expectations

12. A B Project Expectations

13. A B Project Reality

14. A B Project Reality

15. A B Project Reality

16. A B Design Thinking Led Projects

17. A B Design Thinking Led Projects

18. TECH CENTRIC from HUMAN CENTRIC to

19. How does design thinking make projects more successful?

20. How does design thinking make projects more successful? INNOVATION TRANSFORMATION + PROJECT RISK SCOPE CREEP +

21. Design happens whether you’re aware you’re doing it or not paying attention. Nothing is undesigned. Things are badly designed, well designed, and all points between. Design happens rather there is a trained designer involved or not.

22. Empathize Ideate Define Prototype Test 5 Steps of Design Thinking

23. Understanding Users EMPATHIZE

24. User understanding IS NOT defined by user stories. SMEs ARE NOT users Empathize CXD ACTIVITIES • 1:1 Interviews • Ethnography • Contextual Inquiry • Surveys

26. Reframing The Problem DEFINE

27. Defining a POV 1. Who are our users? 2. What is their unmet need? 3. Why is this insightful? CXD ACTIVITIES • Alignment Workshops • Co-Creation Design Studios

28. Reframing the POV Powers of 10: http://bit.ly/1gn7Jxb

29. Beyond Basic Brainstorms IDEATE

30. Keys Values of Ideation + Brainstorming Quickly generate lots of ideas Gather a team into a physical space Get clients or stakeholders to buy into the design process CXD ACTIVITIES • Information Architecture • Design Concepting • Customer Journeys

31. Get Smarter, Faster PROTOTYPE

34. Prototypes Help Us 1. Work through design challenges 2. Communicate concepts 3. Sell an idea/concept 4. Gauge technical feasibility 5. Test usability CXD ACTIVITIES • Low-Fidelity Prototyping • High-Fidelity Prototyping

35. Early and Often TEST

36. The Rules of Usability Testing 1. It doesn’t necessarily have to be scientific 2. It doesn’t have to be expensive 3. Testing a few users is better than none 4. We ARE NOT smarter than our users CXD ACTIVITIES • Usability Testing

37. Traditional Development Processes

38. Discover Plan Build Review Waterfall Process SPRINT 1 Discover Plan Build Review SPRINT 2 Discover Plan Build Review SPRINT 3 Discover Plan Build Review SPRINT 4 Discover Plan Build Review Agile Process Traditional Development Processes

39. Discover Plan Build Review Waterfall Process SPRINT 1 Discover Plan Build Review SPRINT 2 Discover Plan Build Review SPRINT 3 Discover Plan Build Review SPRINT 4 Discover Plan Build Review Agile Process Traditional Development Processes Discover

40. Discover Plan Build Review Waterfall Process SPRINT 1 Discover Plan Build Review SPRINT 2 Discover Plan Build Review SPRINT 3 Discover Plan Build Review SPRINT 4 Discover Plan Build Review Agile Process Traditional Development Processes Discover Discover Discover Discover Discover

41. Agile Process with Design Thinking

42. Agile Process with Design Thinking SPRINT 4 Discover Plan Build Review Agile Process SPRINT 3 Discover Plan Build Review SPRINT 2 Discover Plan Build Review SPRINT 1 Discover Plan Build Review SPRINT 0 Empathize Ideate Define Prototype Test

43. DESIGN THINKING BEHAVIORS

44. Be Optimistic

45. Collaborate

46. Embrace Ambiguity

47. Learn From Failure

48. Make Others Successful

49. Take Ownership

50. Talk Less, Do More

51. Resources Learn more about Centric’s CXD offering on Centricity. Explore Design Thinking framesworks on GDrive. Join our #Design@Centric on Slack.

52. QUESTIONS?

Design Thinking 101 - An Introduction to Design Thinking for Developers

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