March 2025. Environmental Impact Assessment (EIA) is a comprehensive evaluation of the potential environmental impacts of a project proposal prior to approval and subsequent construction. The 8 steps (stages) in EIA are screening, scoping, assessment, report, review, decision, and monitoring. Conducting an EIA has many benefits, including compliance with regulations, engaging stakeholders, preventing environmental damage, enhancing decision-making, and promoting sustainable development. The Espoo Convention, signed by UNECE in 1991, mandates members to conduct environmental impact assessments for activities affecting the environment.
In this slideshow, you will learn about the definition, steps, benefits, challenges, and UN policy of Environmental Impact Assessment (EIA).
Breaking a thirty-year silence MNC launch B2B PR case studySimpatico PR
Simpatico PR supported the relaunch of independent media agency MNC and its acquisition of venture fund Grwth to create a one-stop-shop for challenger brands.
Our B2B PR agency approach didn’t just pitch the straight story. Even though over thirty years MNC has built some of the UK’s most enduring challenger brands including household names such as Moonpig, Confused.com, Wayfair, Trivago and Oak Furniture Land, the agency had never engaged in B2B PR or promoted itself in the media. Therefore the agency had zero awareness amongst journalists.
To achieve maximum impact MNC also required cut through in the CPG space.
So, it was important to present a strong rationale for the merger. To do this we presented MNC as an import example of a new generation of independent media agencies with distinct propositions. We also set out the case for marketing and venture capital as well as business consulting being integrated.
From zero awareness and a standing start we delivered we delivered nine media hits achieving an audience reach of more than 1.6 million and laid the foundations for deeper media relationships and further news and thought leadership-based coverage.
Breaking a thirty-year silence MNC launch B2B PR case studySimpatico PR
Simpatico PR supported the relaunch of independent media agency MNC and its acquisition of venture fund Grwth to create a one-stop-shop for challenger brands.
Our B2B PR agency approach didn’t just pitch the straight story. Even though over thirty years MNC has built some of the UK’s most enduring challenger brands including household names such as Moonpig, Confused.com, Wayfair, Trivago and Oak Furniture Land, the agency had never engaged in B2B PR or promoted itself in the media. Therefore the agency had zero awareness amongst journalists.
To achieve maximum impact MNC also required cut through in the CPG space.
So, it was important to present a strong rationale for the merger. To do this we presented MNC as an import example of a new generation of independent media agencies with distinct propositions. We also set out the case for marketing and venture capital as well as business consulting being integrated.
From zero awareness and a standing start we delivered we delivered nine media hits achieving an audience reach of more than 1.6 million and laid the foundations for deeper media relationships and further news and thought leadership-based coverage.
"Acing Social Media Promoting:
Procedures and Solutions
Open the Control of Social Media Promoting Methodology and Discover the Best Social Media Showcasing Organization Close You
(Facebook, Instagram, LinkedIn, Twitter, etc.)
What is Social Media Marketing?
"Social media marketing involves the use of platforms such as Facebook, Instagram, LinkedIn, and Twitter to promote goods, services, or brands."
Importance: "It does matter that businesses connect with their audience, build brand awareness, and increase sales."
Why You Need a Social Media Marketing Strategy
The Importance of a Social Media Showcasing Strategy
A good methodology ensures consistent branding, dedicated group of onlookers commitment, and measurable outcomes.
Important elements:
Setting objectives (i.e., brand consciousness, lead generation, deals).
Audience focusing and character building.
Content planning and calendars.
Benefits of Hiring a Social Media Advertising Agency
Why Employ the Help of a Social Media Promoting Office Near You?"
"A proficient office brings ability, inventiveness, and instruments to maximize your social media ROI."
Benefits
Tailored methodologies for your business.
Access to progressed analytics and reporting.
Time-saving and cost-effective solutions.
Localized experiences for superior group of onlookers targeting.
Visual: Comparison chart (DIY vs. Agency).
SEO TRENDS 2025 - Presentation - Matej Čotar - Digimedia.pdfDIGIMEDIA
🚀 SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolving—fast. If you’re stuck in old playbooks, you’re already behind.
➡️ Swipe also through the carousel below for more detailed tips about each trend.
👉 1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
✔️ Share case studies, customer journeys, etc.
✔️ Add credentials to bios.
✔️ Earn niche-related backlinks; update content regularly.
👉 2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Google’s AI Overviews reward expertise.
✔️ Inject original data, your expertise, testimonials.
✔️ Use headers & bullets for AI parsing.
👉 3. Search Intent
65% of searches trigger SERP features (Ahrefs).
✔️ Analyze top-ranking pages content type.
✔️ Use SEO tools keyword intent filter.
👉 4. Firsthand Experience: Your Unfair Advantage
Google’s “OriginalContentScore” is a ranking factor.
✔️ Publish original research (surveys, A/B tests, etc.).
✔️ Add “Meet the Team” pages.
👉 5. User-Centric SEO: Solve, Don’t Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
✔️ Turn support logs into guides.
✔️ Use simple language.
👉 6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
✔️ Use Answer The Public & Semrush Keyword Gap.
✔️ Target micro-niches.
👉 7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
✔️ Answer questions in 40–60 words.
✔️ SEO-optimize images with descriptive alt text.
👉 8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
✔️ Repurpose blogs into posts, reels, and videos.
✔️ Use hashtags.
👉 9. UX: Google’s Secret Metric
Dwell time / bounce rates impact rankings.
✔️ Ditch autoplay videos, unnecessary & intrusive pop-ups.
✔️ Use subheadings, visuals & short paragraphs.
👉 10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
✔️ Fix slow pages.
✔️ Compress images.
✔️ Improve Core Web Vitals.
✔️ Minify JS & CSS.
👉 11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
✔️ Optimize titles & descriptions.
✔️ Add tags, timestamps & transcripts.
👉 12. Local SEO
46% seek local info (BrightLocal).
✔️ Target “near me + service” keywords.
✔️ Encourage reviews.
👉 13. Voice Search
20% of searches are voice-based.
✔️ Target question-based keywords.
✔️ Use FAQ schema.
👉 14. SEO Basics
Core SEO principles remain critical.
✔️ Clean URLs.
✔️ Compelling meta titles & descriptions.
✔️ Quality content + internal linking.
👉 Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJČOTAR #DIGIMEDIA
❓ What’s your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
💬 Comment below ⬇️
Simpatico PR - B2B PR agency Client Case studies Feb 25.pdfSimpatico PR
This presentation provides a snapshot of some of our recent B2B PR agency work. We are a team of senior consultants. Our B2B PR agency is built around experts who can offer informed advice, challenge and enhance your ideas and offer effective views on how to present your proposition, team and business brand to the audiences that matter.
We offer decades of experience in B2B PR, journalism and content creation working with global enterprises as well as with smaller businesses and entrepreneurs.
We've run marketing teams, businesses and supported millions of pounds in incremental growth for clients.
Our client experience covers a wide variety of industries such as martech, ecommerce, adtech, media, marketing, creative advertising, design, service design, data management, B2B SaaS, telco, fintech and venture capital amongst others.
Transform Your Digital Presence| Alkor cyber space.pptxalkorseo2024
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12 E commerce Marketplaces: Online marketplaces for products and services are experiencing significant growth, in line with the old proverb, “Go where your customers are.” Major players in this sector, such as Rakuten, Amazon, Alibaba, Walmart, and eBay, are witnessing a surge in popularity. According to research from Be | Shaping the Future (Be STF), global marketplace sales are expected to reach USD $8.8 trillion by 2025, reflecting an impressive compound annual growth rate (CAGR) of 20%.[1] Furthermore, online marketplace sales are poised to enhance the overall growth of online sales, with their share of total online sales projected to increase from 19% in 2020 to 24% by 2025. This trend highlights the vital role that online marketplaces will play in the future of retail. By selling on these marketplaces, brands can enhance visibility, improve the shopping experience for customers, and potentially increase earnings. However, despite the wealth of opportunities available, entering foreign markets remains a considerable challenge for many businesses. The article below provides a detailed overview of top e commerce marketplaces with their pros and cons, making it easier for you to initiate your online selling via these platforms.
Getresponse has evolved significantly since its inception as a simple autoresponder over two decades ago. Today, it stands out as a comprehensive all-in-one marketing platform that caters to the needs of businesses at various stages of growth. The Getresponse Autoresponder not only streamlines email automation but also enhances user engagement by allowing for tailored communication strategies.
Users appreciate its intuitive interface, which simplifies the process of setting up email sequences and workflows. With features designed to manage lists effectively and provide insightful analytics, Getresponse empowers marketers to make informed decisions. This review will dissect these essential capabilities, highlighting how they can benefit businesses aiming to optimize their email marketing efforts.
Food Service Display Lighting by Promolux enhances food presentation, maintains freshness, and ensures safety by reducing UV and heat exposure. Designed for supermarkets, delis, and restaurants, it preserves food quality while improving visual appeal and energy efficiency.
Get Creative Ideas to Grow Your Business With us!Amrit Web
Get creative ideas to grow your business with us! 🚀 From innovative marketing strategies to smart customer engagement, we help you stand out. Leverage digital trends, social media, and unique branding to attract more customers. Optimize operations, explore new revenue streams, and enhance customer experience for long-term success. Whether you're a startup or an established brand, our expert insights will fuel your growth. Let's innovate together and take your business to new heights!
Evolution of Digital Marketing - how consumers use technology and its impact ...naoimhsmakeup
Prepare a presentation document illustrating how consumers use technology and its impact on their lives.
You will need to conduct online research so you can understand how audiences use technology and its
impact on their lives. Your presentation document will be a series of slides which include a collection of
images, graphs and written descriptions.
I’m Akramujjaman Mridha, an SEO expert with 2 years of hands-on experience helping businesses rank higher on Google and attract more customers. Based in Bangladesh but working globally, I focus on simple, effective strategies that drive real results—more traffic, better rankings, and improved website performance.
5. Also Called Sustainable Advertising is
the Promotion of Environmentally
Conscious Practices, Products or
Services Highlighting Corporate &
Brand Commitment to Sustainability.
7. Brands that Incorporate Sustainable Marketing Strategies Earn
Enhanced Brand Recognition & Gain a Competitive Advantage.
RECOGNITION
Enhances Organization’s Social Impact, as Employees Prioritize
Sustainability, Well-Being, Culture & Diversity in the Workplace.
Social impact
Goes Beyond Legal Obligations, Aiming to Serve the World Better
& Easing Compliance by Exceeding Regulators' Expectations.
COMPLIANCE
Involves Reducing Materials, Resources, Energy & Water
Consumption, Leading to Cost Reduction & Revenue Increase.
cost
Reduces Waste, Carbon Footprint & Emissions, Creating a
Healthier Planet & Mitigating Climate Change.
ENVIRONMENTAL
OPENSTAX.ORG
Sustainable MARKETING
Advantages
8. Significantly Reduces the Effectiveness of Sustainable
Marketing & Can Harm Brand’s Image & Reputation.
greenwashing
There are No Established Standards & Guidelines for Promoting
Environmentally Friendly Products or Services.
Standards
Promoting Sustainable Products or Services Requires Changes to
Logistics & Supply Chain which can be Challenging to Coordinate.
logistics
Customers Who Opt for Environmentally Conscious Products have
Higher Expectations Due to Higher Costs & Longer Waiting Times.
expectation
Many Consumers are Unfamiliar with Sustainable Marketing
or Unsure of the Importance of Sustainable Products.
awareness
FORBES.COM
Sustainable marketing
challenges
9. Transparency is Crucial for Businesses to Avoid Greenwashing, as
It Prevents Misleading Claims by Sharing Environmental Progress.
greenwashing
Brands Should Develop Internal Standards for Sustainable
Marketing Emphasizing Advertising to Build Trust & Loyalty.
Standards
Work with Suppliers & Logistics Providers to Develop &
Implement Sustainable Business Practices, Products or Services.
logistics
To Ensure Satisfaction, It's Crucial to Create Solid & User-Friendly
Experiences Such as Product Quality & Customer Service.
expectation
Launch Marketing Campaigns to Raise Awareness About the
Benefits of Environmental Sustainability Among Consumers.
awareness
Sustainable marketing
solutions
FORBES.COM
16. UN.ORG
In 2018, at COP24, the UN ActNow
Green Campaign was Launched Using
Advertising to Encourage Sustainable
Behavior & Environment Protection.
In 2022, UN Partnered with WhatsApp
to Reach Millions of Users Encouraging
them to Take Steps to Protect the Planet.
UN Partnership For
Sustainable Advertising
17. This is a placeholder text. This text
can be replaced with your own text.
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own text. This is a placeholder text.
This text can be replaced with your
own text. This text can be replaced
with your own text.
9.7
6.6
4.1
3.6
22. percent
concern
53%
Being able to reachtarget audience effectively at scale
51%
Ensuring/maximizing return on advertising spend (RoAS)
49%
Brand safety & suitability
45%
Concerns with viewability
42%
Evolving privacy regulations
39%
Reputational impact of cookie & ID-based tracking
MARKETINGCHARTS.COM
Leading digital marketing challenges
WORLDWIDE(2023)
23. Leading sustainability challenges in marketing
33
30
15
14
8
No Education
No Standards
No Collaboration
No Resources
Other
Europe (percent) 2022
IABEUROPE.EU
25. Most important marketing & Advertisingtrends
85
83
75
71
65
Sustainability
Brand Building
Content Creation
E-Commerce
AI & Automation
Europe (percent) 2023
SERVICEPLAN.COM
26. reasons companies invest in Sustainable marketing
20.8
18.3
13.9
10.8
9.9
8.7
7.4
6.4
3.9
Brand Image
Increase Revenue
Right Thing To Do
Wider Audience
Avoid Backlash
Avoid Cancellation
Trendy
Peer Pressure
Stakeholders
EUROPE (percent) 2022
SORTLIST.COM
28. Leading sustainability Goalsin marketing
58
55
39
8
5
Env. Impact
Carbon
Reduction
Social Justice
Biodiversity Loss
Other
EUROPE (percent) 2022
IABEUROPE.EU
29. Top sources for consumers about brands sustainability
36
34
32
32
31
22
15
Social Media
News Articles
Website
TV
Online Reviews
Email
Forums
u.s. (percent) 2023
MARKETINGCHARTS.COM