March 2025. Environmental Impact Assessment (EIA) is a comprehensive evaluation of the potential environmental impacts of a project proposal prior to approval and subsequent construction. The 8 steps (stages) in EIA are screening, scoping, assessment, report, review, decision, and monitoring. Conducting an EIA has many benefits, including compliance with regulations, engaging stakeholders, preventing environmental damage, enhancing decision-making, and promoting sustainable development. The Espoo Convention, signed by UNECE in 1991, mandates members to conduct environmental impact assessments for activities affecting the environment.
In this slideshow, you will learn about the definition, steps, benefits, challenges, and UN policy of Environmental Impact Assessment (EIA).
Rose flower file backlink submission.pptxfetixat606
Rose flowers symbolize love, passion, and beauty, making them one of the most cherished blooms worldwide. Available in various colors, each shade holds a unique meaning. Whether gifted in a bouquet or grown in gardens, roses captivate hearts with their fragrance and elegance, leaving a lasting impression.
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdfSocial Samosa
TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
March 2025. Environmental Impact Assessment (EIA) is a comprehensive evaluation of the potential environmental impacts of a project proposal prior to approval and subsequent construction. The 8 steps (stages) in EIA are screening, scoping, assessment, report, review, decision, and monitoring. Conducting an EIA has many benefits, including compliance with regulations, engaging stakeholders, preventing environmental damage, enhancing decision-making, and promoting sustainable development. The Espoo Convention, signed by UNECE in 1991, mandates members to conduct environmental impact assessments for activities affecting the environment.
In this slideshow, you will learn about the definition, steps, benefits, challenges, and UN policy of Environmental Impact Assessment (EIA).
Rose flower file backlink submission.pptxfetixat606
Rose flowers symbolize love, passion, and beauty, making them one of the most cherished blooms worldwide. Available in various colors, each shade holds a unique meaning. Whether gifted in a bouquet or grown in gardens, roses captivate hearts with their fragrance and elegance, leaving a lasting impression.
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdfSocial Samosa
TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
12 E commerce Marketplaces: Online marketplaces for products and services are experiencing significant growth, in line with the old proverb, “Go where your customers are.” Major players in this sector, such as Rakuten, Amazon, Alibaba, Walmart, and eBay, are witnessing a surge in popularity. According to research from Be | Shaping the Future (Be STF), global marketplace sales are expected to reach USD $8.8 trillion by 2025, reflecting an impressive compound annual growth rate (CAGR) of 20%.[1] Furthermore, online marketplace sales are poised to enhance the overall growth of online sales, with their share of total online sales projected to increase from 19% in 2020 to 24% by 2025. This trend highlights the vital role that online marketplaces will play in the future of retail. By selling on these marketplaces, brands can enhance visibility, improve the shopping experience for customers, and potentially increase earnings. However, despite the wealth of opportunities available, entering foreign markets remains a considerable challenge for many businesses. The article below provides a detailed overview of top e commerce marketplaces with their pros and cons, making it easier for you to initiate your online selling via these platforms.
SEO TRENDS 2025 - Presentation - Matej Čotar - Digimedia.pdfDIGIMEDIA
🚀 SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolving—fast. If you’re stuck in old playbooks, you’re already behind.
➡️ Swipe also through the carousel below for more detailed tips about each trend.
👉 1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
✔️ Share case studies, customer journeys, etc.
✔️ Add credentials to bios.
✔️ Earn niche-related backlinks; update content regularly.
👉 2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Google’s AI Overviews reward expertise.
✔️ Inject original data, your expertise, testimonials.
✔️ Use headers & bullets for AI parsing.
👉 3. Search Intent
65% of searches trigger SERP features (Ahrefs).
✔️ Analyze top-ranking pages content type.
✔️ Use SEO tools keyword intent filter.
👉 4. Firsthand Experience: Your Unfair Advantage
Google’s “OriginalContentScore” is a ranking factor.
✔️ Publish original research (surveys, A/B tests, etc.).
✔️ Add “Meet the Team” pages.
👉 5. User-Centric SEO: Solve, Don’t Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
✔️ Turn support logs into guides.
✔️ Use simple language.
👉 6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
✔️ Use Answer The Public & Semrush Keyword Gap.
✔️ Target micro-niches.
👉 7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
✔️ Answer questions in 40–60 words.
✔️ SEO-optimize images with descriptive alt text.
👉 8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
✔️ Repurpose blogs into posts, reels, and videos.
✔️ Use hashtags.
👉 9. UX: Google’s Secret Metric
Dwell time / bounce rates impact rankings.
✔️ Ditch autoplay videos, unnecessary & intrusive pop-ups.
✔️ Use subheadings, visuals & short paragraphs.
👉 10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
✔️ Fix slow pages.
✔️ Compress images.
✔️ Improve Core Web Vitals.
✔️ Minify JS & CSS.
👉 11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
✔️ Optimize titles & descriptions.
✔️ Add tags, timestamps & transcripts.
👉 12. Local SEO
46% seek local info (BrightLocal).
✔️ Target “near me + service” keywords.
✔️ Encourage reviews.
👉 13. Voice Search
20% of searches are voice-based.
✔️ Target question-based keywords.
✔️ Use FAQ schema.
👉 14. SEO Basics
Core SEO principles remain critical.
✔️ Clean URLs.
✔️ Compelling meta titles & descriptions.
✔️ Quality content + internal linking.
👉 Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJČOTAR #DIGIMEDIA
❓ What’s your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
💬 Comment below ⬇️
Influencer marketing continues to evolve, shaping consumer behavior and brand strategies in 2025. With AI-driven personalization, micro-influencers gaining traction, and a shift toward authentic content, brands are leveraging influencers to drive engagement and sales. This document explores the latest trends, challenges, and opportunities in influencer marketing, highlighting its growing impact on digital marketing strategies.
Professional Logo Design Service In Indiajust4back27
Arihant Webtech Pvt. Ltd., based in New Delhi, India, offers professional logo design services as part of their comprehensive graphic design solutions. Their team specializes in creating unique and memorable logos that effectively represent your brand identity.
In addition to logo design, Arihant Webtech provides a range of services, including website design and development, SEO, digital marketing, and mobile app development, aiming to enhance your online presence and business growth.
Staying Ahead The Role of Marketing Agencies in Business Success.pdfBarry Elvis
In today’s fast-paced digital world, businesses must constantly adapt to market trends to stay ahead of the competition. Whether it’s a startup or an established enterprise, leveraging professional expertise can make all the difference. This is where a marketing agency in Adelaide plays a crucial role in ensuring brands remain relevant and competitive.
This presentation covers essential digital marketing strategies such as SEO, content marketing, PPC, email marketing, and social media marketing. Discover how businesses use these methods to reach target audiences, generate leads, and boost sales. Ideal for marketers, entrepreneurs, and students!
Unlocking HubSpot’s Full Potential: The Power of Custom Integrations for B2B ...Kiwi Creative
Legacy systems can make integrations a challenge, but top HubSpot users know it takes a customized approach—you can do the same using custom integrations!
In this presentation, Sebastian Walker, CEO of MethodData, reviews how customized integrations can empower your teams, streamline operations, improve insights and boost your portal's capabilities.
- - -
This is the webinar recording from the March 2025 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/pntZSp9NtP0
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
I’m Akramujjaman Mridha, an SEO expert with 2 years of hands-on experience helping businesses rank higher on Google and attract more customers. Based in Bangladesh but working globally, I focus on simple, effective strategies that drive real results—more traffic, better rankings, and improved website performance.
High-Quality Conversions: How To Optimize Your Website & Boost GrowthSearch Engine Journal
Ready to turn your site into a powerful growth engine in 2025?
Join us as we unpack the strategies top brands use to optimize their sites for better search performance and more conversions in our exclusive webinar.
You’ll learn:
-A comprehensive look at the five core focus areas of website optimization, and why they matter.
-Practical tactics for improving keyword targeting, site structure, page speed, CTAs, and more.
-The best tools and resources to track performance, identify opportunities, and refine your optimization strategy.
With Zack Kadish, Sr. SEO Strategy Director at Conductor, we’ll provide actionable optimization strategies you can start implementing on your website immediately.
Whether you're new to website optimization or looking to fine-tune your approach, this webinar will equip you with the knowledge and tools to maximize your website's potential.
5. Also Called Sustainable Advertising is
the Promotion of Environmentally
Conscious Practices, Products or
Services Highlighting Corporate &
Brand Commitment to Sustainability.
7. Brands that Incorporate Sustainable Marketing Strategies Earn
Enhanced Brand Recognition & Gain a Competitive Advantage.
RECOGNITION
Enhances Organization’s Social Impact, as Employees Prioritize
Sustainability, Well-Being, Culture & Diversity in the Workplace.
Social impact
Goes Beyond Legal Obligations, Aiming to Serve the World Better
& Easing Compliance by Exceeding Regulators' Expectations.
COMPLIANCE
Involves Reducing Materials, Resources, Energy & Water
Consumption, Leading to Cost Reduction & Revenue Increase.
cost
Reduces Waste, Carbon Footprint & Emissions, Creating a
Healthier Planet & Mitigating Climate Change.
ENVIRONMENTAL
OPENSTAX.ORG
Sustainable MARKETING
Advantages
8. Significantly Reduces the Effectiveness of Sustainable
Marketing & Can Harm Brand’s Image & Reputation.
greenwashing
There are No Established Standards & Guidelines for Promoting
Environmentally Friendly Products or Services.
Standards
Promoting Sustainable Products or Services Requires Changes to
Logistics & Supply Chain which can be Challenging to Coordinate.
logistics
Customers Who Opt for Environmentally Conscious Products have
Higher Expectations Due to Higher Costs & Longer Waiting Times.
expectation
Many Consumers are Unfamiliar with Sustainable Marketing
or Unsure of the Importance of Sustainable Products.
awareness
FORBES.COM
Sustainable marketing
challenges
9. Transparency is Crucial for Businesses to Avoid Greenwashing, as
It Prevents Misleading Claims by Sharing Environmental Progress.
greenwashing
Brands Should Develop Internal Standards for Sustainable
Marketing Emphasizing Advertising to Build Trust & Loyalty.
Standards
Work with Suppliers & Logistics Providers to Develop &
Implement Sustainable Business Practices, Products or Services.
logistics
To Ensure Satisfaction, It's Crucial to Create Solid & User-Friendly
Experiences Such as Product Quality & Customer Service.
expectation
Launch Marketing Campaigns to Raise Awareness About the
Benefits of Environmental Sustainability Among Consumers.
awareness
Sustainable marketing
solutions
FORBES.COM
16. UN.ORG
In 2018, at COP24, the UN ActNow
Green Campaign was Launched Using
Advertising to Encourage Sustainable
Behavior & Environment Protection.
In 2022, UN Partnered with WhatsApp
to Reach Millions of Users Encouraging
them to Take Steps to Protect the Planet.
UN Partnership For
Sustainable Advertising
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can be replaced with your own text.
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with your own text.
9.7
6.6
4.1
3.6
22. percent
concern
53%
Being able to reachtarget audience effectively at scale
51%
Ensuring/maximizing return on advertising spend (RoAS)
49%
Brand safety & suitability
45%
Concerns with viewability
42%
Evolving privacy regulations
39%
Reputational impact of cookie & ID-based tracking
MARKETINGCHARTS.COM
Leading digital marketing challenges
WORLDWIDE(2023)
23. Leading sustainability challenges in marketing
33
30
15
14
8
No Education
No Standards
No Collaboration
No Resources
Other
Europe (percent) 2022
IABEUROPE.EU
25. Most important marketing & Advertisingtrends
85
83
75
71
65
Sustainability
Brand Building
Content Creation
E-Commerce
AI & Automation
Europe (percent) 2023
SERVICEPLAN.COM
26. reasons companies invest in Sustainable marketing
20.8
18.3
13.9
10.8
9.9
8.7
7.4
6.4
3.9
Brand Image
Increase Revenue
Right Thing To Do
Wider Audience
Avoid Backlash
Avoid Cancellation
Trendy
Peer Pressure
Stakeholders
EUROPE (percent) 2022
SORTLIST.COM
28. Leading sustainability Goalsin marketing
58
55
39
8
5
Env. Impact
Carbon
Reduction
Social Justice
Biodiversity Loss
Other
EUROPE (percent) 2022
IABEUROPE.EU
29. Top sources for consumers about brands sustainability
36
34
32
32
31
22
15
Social Media
News Articles
Website
TV
Online Reviews
Email
Forums
u.s. (percent) 2023
MARKETINGCHARTS.COM