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Dr. Salem Baidas
SUSTAINABILITY AND
ENVIRONMENTAL SUSTAINABILITY SLIDESHOWS
FROM s2adesign.com
S2ADESIGN.COM
DEFINITION
01
ADVANTAGES
02
CHALLENGES
03
UN POLICY
04
INFOGRAPHICS
05
Sustainability and Marketing
Also Called Sustainable Advertising is
the Promotion of Environmentally
Conscious Practices, Products or
Services Highlighting Corporate &
Brand Commitment to Sustainability.
Sustainability and Marketing
Brands that Incorporate Sustainable Marketing Strategies Earn
Enhanced Brand Recognition & Gain a Competitive Advantage.
RECOGNITION
Enhances Organization’s Social Impact, as Employees Prioritize
Sustainability, Well-Being, Culture & Diversity in the Workplace.
Social impact
Goes Beyond Legal Obligations, Aiming to Serve the World Better
& Easing Compliance by Exceeding Regulators' Expectations.
COMPLIANCE
Involves Reducing Materials, Resources, Energy & Water
Consumption, Leading to Cost Reduction & Revenue Increase.
cost
Reduces Waste, Carbon Footprint & Emissions, Creating a
Healthier Planet & Mitigating Climate Change.
ENVIRONMENTAL
OPENSTAX.ORG
Sustainable MARKETING
Advantages
Significantly Reduces the Effectiveness of Sustainable
Marketing & Can Harm Brand’s Image & Reputation.
greenwashing
There are No Established Standards & Guidelines for Promoting
Environmentally Friendly Products or Services.
Standards
Promoting Sustainable Products or Services Requires Changes to
Logistics & Supply Chain which can be Challenging to Coordinate.
logistics
Customers Who Opt for Environmentally Conscious Products have
Higher Expectations Due to Higher Costs & Longer Waiting Times.
expectation
Many Consumers are Unfamiliar with Sustainable Marketing
or Unsure of the Importance of Sustainable Products.
awareness
FORBES.COM
Sustainable marketing
challenges
Transparency is Crucial for Businesses to Avoid Greenwashing, as
It Prevents Misleading Claims by Sharing Environmental Progress.
greenwashing
Brands Should Develop Internal Standards for Sustainable
Marketing Emphasizing Advertising to Build Trust & Loyalty.
Standards
Work with Suppliers & Logistics Providers to Develop &
Implement Sustainable Business Practices, Products or Services.
logistics
To Ensure Satisfaction, It's Crucial to Create Solid & User-Friendly
Experiences Such as Product Quality & Customer Service.
expectation
Launch Marketing Campaigns to Raise Awareness About the
Benefits of Environmental Sustainability Among Consumers.
awareness
Sustainable marketing
solutions
FORBES.COM
Green
Printing
Paper
recycling
Chemical-free
Natural Inks
Waste
reduction
Opting for Digital
advertising
Renewable
energy
Sustainable
shipping
Investing in the
Community
Green
Partnerships
GEEKSFORGEEKS.ORG
Sustainable MARKETING
strategies
ENVIRONMENT SOCIAL economy
pillars
Sustainable marketing
KLINTMARKETING.COM
Waste Minimization.
Efficiency Optimization.
Energy & Resource Reduction.
GHG Emissions & Carbon
Footprint Reduction.
Sustainable Packaging.
Recycling Programs.
Environmentalpillar
Sustainable marketing
Employee & Stakeholder
Engagement & Approval.
Labor Standards & Ethical
Treatment.
Consumer Trust & Loyalty.
Diversity, Equity & Inclusion.
Human Rights.
Health & Safety.
Social pillar
KLINTMARKETING.COM
Sustainable marketing
Risk Management.
Effective Corporate Governance.
Sustainability Monitoring &
Compliance.
Avoiding Conflict of Interest.
Philanthropy & Political
Contributions.
Economicpillar
KLINTMARKETING.COM
Sustainable marketing
Sustainability and Marketing
UN.ORG
In 2018, at COP24, the UN ActNow
Green Campaign was Launched Using
Advertising to Encourage Sustainable
Behavior & Environment Protection.
In 2022, UN Partnered with WhatsApp
to Reach Millions of Users Encouraging
them to Take Steps to Protect the Planet.
UN Partnership For
Sustainable Advertising
This is a placeholder text. This text
can be replaced with your own text.
This text can be replaced with your
own text. This is a placeholder text.
This text can be replaced with your
own text. This text can be replaced
with your own text.
9.7
6.6
4.1
3.6
Sustainability and Marketing
2021 2022 2023 2024
1.45 1.57 1.63 1.76
PRWEB.COM
Trillion Dollars
marketing & advertising spending worldwide
20%
INCREASE
WILL DECREASE
COMPANIES spending on Sustainable marketing
SORTLIST.COM
WILL INCREASE
This Is A
STAY THE SAME
Europe (2022)
Sustainability and Marketing
percent
concern
53%
Being able to reachtarget audience effectively at scale
51%
Ensuring/maximizing return on advertising spend (RoAS)
49%
Brand safety & suitability
45%
Concerns with viewability
42%
Evolving privacy regulations
39%
Reputational impact of cookie & ID-based tracking
MARKETINGCHARTS.COM
Leading digital marketing challenges
WORLDWIDE(2023)
Leading sustainability challenges in marketing
33
30
15
14
8
No Education
No Standards
No Collaboration
No Resources
Other
Europe (percent) 2022
IABEUROPE.EU
Sustainability and Marketing
Most important marketing & Advertisingtrends
85
83
75
71
65
Sustainability
Brand Building
Content Creation
E-Commerce
AI & Automation
Europe (percent) 2023
SERVICEPLAN.COM
reasons companies invest in Sustainable marketing
20.8
18.3
13.9
10.8
9.9
8.7
7.4
6.4
3.9
Brand Image
Increase Revenue
Right Thing To Do
Wider Audience
Avoid Backlash
Avoid Cancellation
Trendy
Peer Pressure
Stakeholders
EUROPE (percent) 2022
SORTLIST.COM
YES
companies deeming Sustainable marketing ROI worthy
EUROPE
SORTLIST.COM
NO
Leading sustainability Goalsin marketing
58
55
39
8
5
Env. Impact
Carbon
Reduction
Social Justice
Biodiversity Loss
Other
EUROPE (percent) 2022
IABEUROPE.EU
Top sources for consumers about brands sustainability
36
34
32
32
31
22
15
Social Media
News Articles
Website
TV
Online Reviews
Email
Forums
u.s. (percent) 2023
MARKETINGCHARTS.COM
S2ADesign.com

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Sustainability and Marketing

  • 2. ENVIRONMENTAL SUSTAINABILITY SLIDESHOWS FROM s2adesign.com S2ADESIGN.COM
  • 5. Also Called Sustainable Advertising is the Promotion of Environmentally Conscious Practices, Products or Services Highlighting Corporate & Brand Commitment to Sustainability.
  • 7. Brands that Incorporate Sustainable Marketing Strategies Earn Enhanced Brand Recognition & Gain a Competitive Advantage. RECOGNITION Enhances Organization’s Social Impact, as Employees Prioritize Sustainability, Well-Being, Culture & Diversity in the Workplace. Social impact Goes Beyond Legal Obligations, Aiming to Serve the World Better & Easing Compliance by Exceeding Regulators' Expectations. COMPLIANCE Involves Reducing Materials, Resources, Energy & Water Consumption, Leading to Cost Reduction & Revenue Increase. cost Reduces Waste, Carbon Footprint & Emissions, Creating a Healthier Planet & Mitigating Climate Change. ENVIRONMENTAL OPENSTAX.ORG Sustainable MARKETING Advantages
  • 8. Significantly Reduces the Effectiveness of Sustainable Marketing & Can Harm Brand’s Image & Reputation. greenwashing There are No Established Standards & Guidelines for Promoting Environmentally Friendly Products or Services. Standards Promoting Sustainable Products or Services Requires Changes to Logistics & Supply Chain which can be Challenging to Coordinate. logistics Customers Who Opt for Environmentally Conscious Products have Higher Expectations Due to Higher Costs & Longer Waiting Times. expectation Many Consumers are Unfamiliar with Sustainable Marketing or Unsure of the Importance of Sustainable Products. awareness FORBES.COM Sustainable marketing challenges
  • 9. Transparency is Crucial for Businesses to Avoid Greenwashing, as It Prevents Misleading Claims by Sharing Environmental Progress. greenwashing Brands Should Develop Internal Standards for Sustainable Marketing Emphasizing Advertising to Build Trust & Loyalty. Standards Work with Suppliers & Logistics Providers to Develop & Implement Sustainable Business Practices, Products or Services. logistics To Ensure Satisfaction, It's Crucial to Create Solid & User-Friendly Experiences Such as Product Quality & Customer Service. expectation Launch Marketing Campaigns to Raise Awareness About the Benefits of Environmental Sustainability Among Consumers. awareness Sustainable marketing solutions FORBES.COM
  • 10. Green Printing Paper recycling Chemical-free Natural Inks Waste reduction Opting for Digital advertising Renewable energy Sustainable shipping Investing in the Community Green Partnerships GEEKSFORGEEKS.ORG Sustainable MARKETING strategies
  • 12. KLINTMARKETING.COM Waste Minimization. Efficiency Optimization. Energy & Resource Reduction. GHG Emissions & Carbon Footprint Reduction. Sustainable Packaging. Recycling Programs. Environmentalpillar Sustainable marketing
  • 13. Employee & Stakeholder Engagement & Approval. Labor Standards & Ethical Treatment. Consumer Trust & Loyalty. Diversity, Equity & Inclusion. Human Rights. Health & Safety. Social pillar KLINTMARKETING.COM Sustainable marketing
  • 14. Risk Management. Effective Corporate Governance. Sustainability Monitoring & Compliance. Avoiding Conflict of Interest. Philanthropy & Political Contributions. Economicpillar KLINTMARKETING.COM Sustainable marketing
  • 16. UN.ORG In 2018, at COP24, the UN ActNow Green Campaign was Launched Using Advertising to Encourage Sustainable Behavior & Environment Protection. In 2022, UN Partnered with WhatsApp to Reach Millions of Users Encouraging them to Take Steps to Protect the Planet. UN Partnership For Sustainable Advertising
  • 17. This is a placeholder text. This text can be replaced with your own text. This text can be replaced with your own text. This is a placeholder text. This text can be replaced with your own text. This text can be replaced with your own text. 9.7 6.6 4.1 3.6
  • 19. 2021 2022 2023 2024 1.45 1.57 1.63 1.76 PRWEB.COM Trillion Dollars marketing & advertising spending worldwide 20% INCREASE
  • 20. WILL DECREASE COMPANIES spending on Sustainable marketing SORTLIST.COM WILL INCREASE This Is A STAY THE SAME Europe (2022)
  • 22. percent concern 53% Being able to reachtarget audience effectively at scale 51% Ensuring/maximizing return on advertising spend (RoAS) 49% Brand safety & suitability 45% Concerns with viewability 42% Evolving privacy regulations 39% Reputational impact of cookie & ID-based tracking MARKETINGCHARTS.COM Leading digital marketing challenges WORLDWIDE(2023)
  • 23. Leading sustainability challenges in marketing 33 30 15 14 8 No Education No Standards No Collaboration No Resources Other Europe (percent) 2022 IABEUROPE.EU
  • 25. Most important marketing & Advertisingtrends 85 83 75 71 65 Sustainability Brand Building Content Creation E-Commerce AI & Automation Europe (percent) 2023 SERVICEPLAN.COM
  • 26. reasons companies invest in Sustainable marketing 20.8 18.3 13.9 10.8 9.9 8.7 7.4 6.4 3.9 Brand Image Increase Revenue Right Thing To Do Wider Audience Avoid Backlash Avoid Cancellation Trendy Peer Pressure Stakeholders EUROPE (percent) 2022 SORTLIST.COM
  • 27. YES companies deeming Sustainable marketing ROI worthy EUROPE SORTLIST.COM NO
  • 28. Leading sustainability Goalsin marketing 58 55 39 8 5 Env. Impact Carbon Reduction Social Justice Biodiversity Loss Other EUROPE (percent) 2022 IABEUROPE.EU
  • 29. Top sources for consumers about brands sustainability 36 34 32 32 31 22 15 Social Media News Articles Website TV Online Reviews Email Forums u.s. (percent) 2023 MARKETINGCHARTS.COM