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Sustainability and Marketing
- 2. ENVIRONMENTAL SUSTAINABILITY SLIDESHOWS FROM s2adesign.com S2ADESIGN.COM
- 5. Also Called Sustainable Advertising is the Promotion of Environmentally Conscious Practices, Products or Services Highlighting Corporate & Brand Commitment to Sustainability.
- 7. Brands that Incorporate Sustainable Marketing Strategies Earn Enhanced Brand Recognition & Gain a Competitive Advantage. RECOGNITION Enhances Organization’s Social Impact, as Employees Prioritize Sustainability, Well-Being, Culture & Diversity in the Workplace. Social impact Goes Beyond Legal Obligations, Aiming to Serve the World Better & Easing Compliance by Exceeding Regulators' Expectations. COMPLIANCE Involves Reducing Materials, Resources, Energy & Water Consumption, Leading to Cost Reduction & Revenue Increase. cost Reduces Waste, Carbon Footprint & Emissions, Creating a Healthier Planet & Mitigating Climate Change. ENVIRONMENTAL OPENSTAX.ORG Sustainable MARKETING Advantages
- 8. Significantly Reduces the Effectiveness of Sustainable Marketing & Can Harm Brand’s Image & Reputation. greenwashing There are No Established Standards & Guidelines for Promoting Environmentally Friendly Products or Services. Standards Promoting Sustainable Products or Services Requires Changes to Logistics & Supply Chain which can be Challenging to Coordinate. logistics Customers Who Opt for Environmentally Conscious Products have Higher Expectations Due to Higher Costs & Longer Waiting Times. expectation Many Consumers are Unfamiliar with Sustainable Marketing or Unsure of the Importance of Sustainable Products. awareness FORBES.COM Sustainable marketing challenges
- 9. Transparency is Crucial for Businesses to Avoid Greenwashing, as It Prevents Misleading Claims by Sharing Environmental Progress. greenwashing Brands Should Develop Internal Standards for Sustainable Marketing Emphasizing Advertising to Build Trust & Loyalty. Standards Work with Suppliers & Logistics Providers to Develop & Implement Sustainable Business Practices, Products or Services. logistics To Ensure Satisfaction, It's Crucial to Create Solid & User-Friendly Experiences Such as Product Quality & Customer Service. expectation Launch Marketing Campaigns to Raise Awareness About the Benefits of Environmental Sustainability Among Consumers. awareness Sustainable marketing solutions FORBES.COM
- 10. Green Printing Paper recycling Chemical-free Natural Inks Waste reduction Opting for Digital advertising Renewable energy Sustainable shipping Investing in the Community Green Partnerships GEEKSFORGEEKS.ORG Sustainable MARKETING strategies
- 11. ENVIRONMENT SOCIAL economy pillars Sustainable marketing
- 12. KLINTMARKETING.COM Waste Minimization. Efficiency Optimization. Energy & Resource Reduction. GHG Emissions & Carbon Footprint Reduction. Sustainable Packaging. Recycling Programs. Environmentalpillar Sustainable marketing
- 13. Employee & Stakeholder Engagement & Approval. Labor Standards & Ethical Treatment. Consumer Trust & Loyalty. Diversity, Equity & Inclusion. Human Rights. Health & Safety. Social pillar KLINTMARKETING.COM Sustainable marketing
- 14. Risk Management. Effective Corporate Governance. Sustainability Monitoring & Compliance. Avoiding Conflict of Interest. Philanthropy & Political Contributions. Economicpillar KLINTMARKETING.COM Sustainable marketing
- 16. UN.ORG In 2018, at COP24, the UN ActNow Green Campaign was Launched Using Advertising to Encourage Sustainable Behavior & Environment Protection. In 2022, UN Partnered with WhatsApp to Reach Millions of Users Encouraging them to Take Steps to Protect the Planet. UN Partnership For Sustainable Advertising
- 17. This is a placeholder text. This text can be replaced with your own text. This text can be replaced with your own text. This is a placeholder text. This text can be replaced with your own text. This text can be replaced with your own text. 9.7 6.6 4.1 3.6
- 19. 2021 2022 2023 2024 1.45 1.57 1.63 1.76 PRWEB.COM Trillion Dollars marketing & advertising spending worldwide 20% INCREASE
- 20. WILL DECREASE COMPANIES spending on Sustainable marketing SORTLIST.COM WILL INCREASE This Is A STAY THE SAME Europe (2022)
- 22. percent concern 53% Being able to reachtarget audience effectively at scale 51% Ensuring/maximizing return on advertising spend (RoAS) 49% Brand safety & suitability 45% Concerns with viewability 42% Evolving privacy regulations 39% Reputational impact of cookie & ID-based tracking MARKETINGCHARTS.COM Leading digital marketing challenges WORLDWIDE(2023)
- 23. Leading sustainability challenges in marketing 33 30 15 14 8 No Education No Standards No Collaboration No Resources Other Europe (percent) 2022 IABEUROPE.EU
- 25. Most important marketing & Advertisingtrends 85 83 75 71 65 Sustainability Brand Building Content Creation E-Commerce AI & Automation Europe (percent) 2023 SERVICEPLAN.COM
- 26. reasons companies invest in Sustainable marketing 20.8 18.3 13.9 10.8 9.9 8.7 7.4 6.4 3.9 Brand Image Increase Revenue Right Thing To Do Wider Audience Avoid Backlash Avoid Cancellation Trendy Peer Pressure Stakeholders EUROPE (percent) 2022 SORTLIST.COM
- 27. YES companies deeming Sustainable marketing ROI worthy EUROPE SORTLIST.COM NO
- 28. Leading sustainability Goalsin marketing 58 55 39 8 5 Env. Impact Carbon Reduction Social Justice Biodiversity Loss Other EUROPE (percent) 2022 IABEUROPE.EU
- 29. Top sources for consumers about brands sustainability 36 34 32 32 31 22 15 Social Media News Articles Website TV Online Reviews Email Forums u.s. (percent) 2023 MARKETINGCHARTS.COM
- 30. S2ADesign.com