Free Press
Marketing & Advertising

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Partner with us for our experience and reach.
Whether you are a new client building your brand or a global company seeking expansion into our market, our team of local experts will help you achieve your goals.
Audience Engagement
Free Press Readership
The Free Press’ print and digital audience is extensive. 887,800 users visit the Free Press’ network of sites each month. In Winnipeg, 379,000 adults read the Free Press in print or digital format each week. That’s more than any other newspaper in Manitoba!
Sources:
Google Analytics Monthly Average From December 2024 – February 2025
Base: 773,000 WINNIPEG ADULTS, Source: Vividata SCC | Study of the Canadian Consumer Winter 2025
49% of Winnipeg adults read Free Press print and digital products weekly. This is the best per capita readership of any English daily newspaper in a major Canadian city.
Base: 773,000 WINNIPEG ADULTS, Source: Vividata SCC | Study of the Canadian Consumer Winter 2025
Print Audience
Free Press Readership
Education
High School
Graduate
Trade Diploma
or Other Certificate
University
Degree
Household Income
Under $50,000
$50,000 – $99,000
$100,000+
Age
Gender
54%Female
47%Male
Household Tenure
58%Own
Home
42%Rent
Base: 773,000 WINNIPEG ADULTS, Source: Vividata SCC | Study of the Canadian Consumer Winter 2025
Some of the demographic percentages do not total 100% due to rounding
Digital Audience
Free Press Readership
Education
High School
Graduate
Trade Diploma
or Other Certificate
University
Degree
Household Income
Under $50,000
$50,000 – $99,000
$100,000+
Age
Gender
47%Female
53%Male
Household Tenure
57%Own
Home
43%Rent
Base: 773,000 WINNIPEG ADULTS, Source: Vividata SCC | Study of the Canadian Consumer Winter 2025
Some of the demographic percentages do not total 100% due to rounding
FP Digital Services
Partner with us to unleash the full potential of your brand with our comprehensive and customized marketing solutions.
We don’t just sell products; we create holistic solutions that directly align with your objectives and goals, ensuring a strategic and purposeful approach to your marketing. Whether it’s enhancing brand visibility, driving sales, or fostering customer engagement, our tailored marketing is designed to propel your organization towards success.
- Owned and Operated – winnipegfreepress.com
- Brand safe engagement site
- High Impact Display Advertising
- Google Advertising
- AdWords
- Display
- YouTube
- Social Media Advertising
- Meta
- Social Media Management
- Local Search Optimization
- Web Development

Be Seen First
Wrap your message around the news.

2-Page Wrap
Includes a front page and page 2.

4-Page Wrap
Includes a front page, an inside spread that wraps around section, and a back cover.

Created in FP Features – Shared Beyond the Paywall
- Partner to create your print/digital supplement or feature.
- Align your message with coffee table worthy magazines.
- Share content in supplements that dive into topics vital to Manitobans.

Created for print, enjoyed in digital too.

Sponsored Content
Your story – your choice.
- Create your own article or craft with our experts.
- Publish in print and digital or in FP Features.
- Promote online or through social media channels.
“We need to stop interrupting what people are interested in and be what people are interested in.”
– Craig Davis
Podcast
Options
Ask your representative about our podcasting opportunities.
Launching 2025
Commercial
Print
Ask about our one-stop-shop print and distribution services
Extend your reach with multi-page flyers, magazines and single page promotional items.
Event & promotional tools
From large-format banners, to event guides or menus – stay on brand and on budget.


Flyer
Services
Print with us.
Deliver through us,
or choose the full package.
Our advanced delivery system– unique to the Free Press – can help you blanket the city or pinpoint one postal code.
And don’t forget to ask about our subscriber E-edition flyer add-on service!
Newspaper Sections
Print Ad Sizes
Mobile & Desktop
Ad Units

Why use Bitly link:
Link Shortening:
Simplifies long URLs for easier sharing.
Analytics:
Provides detailed performance data, helping track audience engagement.
Customization:
Allows for branded, recognizable links.
Improved Sharing:
Easier to share across platforms without breaking.
Link Management:
Offers a dashboard to organize and manage links.
Integrations:
Connects with various applications to enhance marketing efforts.
Wallpaper
Specifications
winnipegfreepress.com
Best practices
Wallpapers will not display in their entirety on many screens. Please observe the guidelines to ensure effective delivery of your wallpaper on most screens.

Max file size:
300 kb (jpg or gif)
Ad unit available on home page or section only.


In-Stream
Video ads
winnipegfreepress.com
Ad sizes available for In-Stream
Video: Billboard, Tall Box and Big Box
Video specifications: YouTube hosted
Video length: Recommended maximum 1 minute
Recommended minimum width in ad space: 300 pixels
Aspect ratio: 16:9
Minimum width in ad: 300 pixels
VIDEO AD SPECIFICATIONS:
Three components are needed for video ads: The static background graphic (jpg or gif), the video, and a YouTube video link.
Note – All videos will muted with volume controls. The reader has the option to click for sound.



Social Media
Campaigns
Facebook Video Ad Specs:
Formats: MP4, MOV
Dimensions: 1280×720 pixels
Aspect Ratio: 9:16 to 16:9
Max File Size: 4 GB
Max Frames: 30 fps
Max Length: 240 minutes
Recommended Length:
3 minutes
Video Thumbnail:
No more than 20% text
Facebook Ad Image:
Formats: JPG, PNG
Dimensions: 1200×628 pixels
Image Ratio: 9:16 to 16:9
Images that consist of more than 20% text may experience reduced delivery
Instagram Video Ad Specs:
Formats: MP4, MOV
Minimum Resolution:
600×600 pixels
Max Resolution:
1080×1080 pixels
Aspect Ratio: 1:1
Max File Size: 4 GB
Max Video Length: 60 seconds
Max Frames: 30 fps
Instagram Stories Video Ads:
Formats: MP4, MOV
Resolution: 1080×1920 pixels
Aspect Ratio: 9:16
Max File: 4 GB
Max Video Length: 15 seconds
Instagram Image Ads:
Formats: JPG, PNG
Landscape Image Resolution:
1200×628 pixels
Square Image Resolution:
1080×1090 pixels
Stories Image Resolution:
1080×1920
Max File Size: 30 MB
LinkedIn Image Ads:
Formats: JPG, PNG
Dimensions:
1200×1200 & 800×418 pixels
Pinterest Image Ad:
Formats: JPG, PNG
Dimension: 1000×1500 pixels