Free Press

Marketing & Advertising

Read us for award-winning news.
Partner with us for our experience and reach.

Whether you are a new client building your brand or a global company seeking expansion into our market, our team of local experts will help you achieve your goals.

Audience Engagement

Free Press Readership

The Free Press’ print and digital audience is extensive. 887,800 users visit the Free Press’ network of sites each month. In Winnipeg, 379,000 adults read the Free Press in print or digital format each week. That’s more than any other newspaper in Manitoba!

Sources:
Google Analytics Monthly Average From December 2024 – February 2025
Base: 773,000 WINNIPEG ADULTS, Source: Vividata SCC | Study of the Canadian Consumer Winter 2025

Readership

Print Readership

Print & Digital Readership

Number of Adults
135,000 194,000
203,000 279,000
271,000 379,000

 

Free Press
Weekday Readership
Free Press
Saturday Readership
Free Press
Weekly Readership
49%

49% of Winnipeg adults read Free Press print and digital products weekly. This is the best per capita readership of any English daily newspaper in a major Canadian city.

Base: 773,000 WINNIPEG ADULTS, Source: Vividata SCC | Study of the Canadian Consumer Winter 2025

Print Audience

Free Press Readership

Education

34%

High School
Graduate

30%

Trade Diploma
or Other Certificate

35%

University
Degree

Household Income

33%

Under $50,000

40%

$50,000 – $99,000

27%

$100,000+

Age

18-34 Years

27%

35-49 Years

27%

50-64 Years

19%

65+ Years

28%

Gender

54%Female

47%Male


Household Tenure

58%Own
Home

42%Rent

Base: 773,000 WINNIPEG ADULTS, Source: Vividata SCC | Study of the Canadian Consumer Winter 2025
Some of the demographic percentages do not total 100% due to rounding

Digital Audience

Free Press Readership

Education

33%

High School
Graduate

29%

Trade Diploma
or Other Certificate

37%

University
Degree

Household Income

32%

Under $50,000

43%

$50,000 – $99,000

26%

$100,000+

Age

18-34 Years

32%

35-49 Years

26%

50-64 Years

16%

65+ Years

26%

Gender

47%Female

53%Male


Household Tenure

57%Own
Home

43%Rent

Base: 773,000 WINNIPEG ADULTS, Source: Vividata SCC | Study of the Canadian Consumer Winter 2025
Some of the demographic percentages do not total 100% due to rounding

FP Digital Services

Partner with us to unleash the full potential of your brand with our comprehensive and customized marketing solutions.

We don’t just sell products; we create holistic solutions that directly align with your objectives and goals, ensuring a strategic and purposeful approach to your marketing. Whether it’s enhancing brand visibility, driving sales, or fostering customer engagement, our tailored marketing is designed to propel your organization towards success.

  • Owned and Operated – winnipegfreepress.com
    • Brand safe engagement site
    • High Impact Display Advertising
  • Google Advertising
    • AdWords
    • Display
    • YouTube
  • Social Media Advertising
    • Meta
    • LinkedIn
  • Social Media Management
  • Local Search Optimization
  • Web Development

Be Seen First

Wrap your message around the news.

2-Page Wrap

2-Page Wrap

Includes a front page and page 2.

4-Page Wrap

4-Page Wrap

Includes a front page, an inside spread that wraps around section, and a back cover.

FP Features

Created in FP Features – Shared Beyond the Paywall

  • Partner to create your print/digital supplement or feature.
  • Align your message with coffee table worthy magazines.
  • Share content in supplements that dive into topics vital to Manitobans.
FP Features publications.

Created for print, enjoyed in digital too.

Newsletters

The Free Press distributes multiple newsletters focused on many different interests, each providing a great opportunity for your ad to be seen by a captive audience.

Editor's Note newsletter.

Newsletters

News
Business Weekly
Community Calendar
Paul Samyn | Editor’s Note
Head Start
The Scoop
The Wrap

Politics
Dan Lett | Not for Attribution
Election Extra

Arts and Life
Applause
Dish
Jen Zoratti | Next
Sunday Passages
Puzzles and Other Diversions
Ready, Pet, Go!
Winnipeg Gardener

Sports
Mike McIntyre | On Sports
The Warm-Up

Podcast
Options

Ask your representative about our podcasting opportunities.

Launching 2025

Commercial
Print

Ask about our one-stop-shop print and distribution services

Extend your reach with multi-page flyers, magazines and single page promotional items.

Event & promotional tools

From large-format banners, to event guides or menus – stay on brand and on budget.

Event and promotional guides
Free Press Flyer Services

Flyer
Services

Print with us.
Deliver through us,
or choose the full package.

Our advanced delivery system– unique to the Free Press – can help you blanket the city or pinpoint one postal code.

And don’t forget to ask about our subscriber E-edition flyer add-on service!

Newspaper Sections

Monday

Forward News
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • Commercial Real Estate
  • Manitoba Movers
Sports
  • Sports Record
  • Local Scene
  • Family Notices
  • Classified Marketplace
  • Class. Home & Biz Dir.
Arts & Life
  • Life/Health
  • T.V. Index
  • Comics
  • Diversions
  • Miss Lonelyhearts
  • Horoscopes

Tuesday

Forward News
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • FP Markets
Arts & Life
  • Life/Health
  • T.V. Index
  • Comics
  • Diversions
  • Miss Lonelyhearts
  • Around Town
  • Horoscopes
Sports
  • Sports Record
  • Local Scene
  • Family Notices
  • Classified Marketplace
  • Class. Home & Biz Dir.

Wednesday

Forward News
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • FP Markets
Arts & Life
  • Life/Food
  • Comics
  • Diversions
  • Miss Lonelyhearts
  • Horoscopes
Sports
  • Sports Record
  • T.V. Index
  • Local Scene
  • Family Notices
  • Classified Marketplace
  • Class. Home & Biz Dir.

Thursday

Forward News
There are 2 on Thursday
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • FP Markets
Sports
  • Sports Record
  • Local Scene
Arts & Life
  • Arts/Theatre
  • What's Up
  • Comics & Diversions
  • T.V. Index
  • Miss Lonelyhearts
  • Horoscopes

Friday

Forward News
There are 2 on Friday
  • Top News
  • Manitoba
  • Editorials
  • Canada News
  • World News
City & Business
  • Local News
  • Marketplace
  • Business
  • FP Markets
  • Family Notices
  • Classified
  • Class. Home & Biz Dir.
  • Real Estate Listings
Arts & Life
  • Movie Reviews
  • CD Reviews
  • T.V. Index
  • Comics
  • Diversions
  • Miss Lonelyhearts
Sports
  • Sports Record
  • Local Scene

Saturday Edition

Forward News
There are 2 on Saturday
  • Top News
  • Manitoba
  • Canada News
  • Editorials
  • World News
Passages
  • A Life's Story
  • Obituaries
  • In Memoriams
City & Business
  • City News
  • Saturday Business
  • FP Markets
  • Money Matters
  • Working
  • World
  • Marketplace & Jobs
Weekend Review
  • Books
  • Entertainment
  • T.V. Index
Sports
  • Sports Record
  • Local Scene
  • Saturday Sports Special
49.8
  • A section that features everything from food, faith and fashion, to the pulse of Winnipeg.
Saturday Life
  • Entertainment
  • Family Notices
  • 2 Horoscopes
Homes
  • New Homes
  • Weekly Sold Feature
  • Real Estate Picture Listings
  • HomeStyle
  • Gardening
Destinations & Diversions
  • Travel
  • Weekend Comics
  • Puzzles
  • Weather is published daily
Close

Many other ad sizes available upon request. 1”=14ag.

Close

Mobile & Desktop
Ad Units

Free Press mobile and desktop ad units

Digital

Billboard: 970×250
Max file size:
250 kb (jpg or gif )
250 kb (HTML 5)
Ad units available on every page.

Big Box: 300×250
Max file size:
150 kb (jpg or gif )
150 kb (HTML 5)
Ad units available on every page.

Tall Box: 300×600
Max file size:
250 kb (jpg or gif)
250 kb (HTML 5)
Units available on article pages.

Leaderboard: 728×90
Max file size:
75 kb (jpg or gif)
150 kb (HTML 5)
Ad units available on every page.

Superboard: 970×90
Max file size:
150 kb (jpg or gif)
200 kb (HTML 5)
Ad units available on every page.

Mobile

Mobile Banner: 320×50
Max file size:
150 kb (jpg or gif)
150 kb (HTML 5)
Located at the top of the page.

Fixed Mobile Banner: 320×50
Max file size:
150 kb (jpg or gif)
150 kb (HTML 5)
Sits above website content hugging the bottom of the screen.

In-Article Mobile Big Box: 300×250
Max file size:
150 kb (jpg or gif)
150 kb (HTML 5)
Appears at the top of the story.

Mobile Tall Box: 300×600
Max file size:
250 kb (jpg or gif)
250 kb (HTML 5)
Appears in-article, at the end of the story.

Interstitial Mobile: 320×480
Max file size: 250 kb (jpg or gif)
250 kb (HTML 5)
Covers the majority
of the mobile screen.

Why use Bitly link:

Link Shortening:
Simplifies long URLs for easier sharing.

Analytics:
Provides detailed performance data, helping track audience engagement.

Customization:
Allows for branded, recognizable links.

Improved Sharing:
Easier to share across platforms without breaking.

Link Management:
Offers a dashboard to organize and manage links.

Integrations:
Connects with various applications to enhance marketing efforts.

Wallpaper
Specifications

winnipegfreepress.com

Best practices

Wallpapers will not display in their entirety on many screens. Please observe the guidelines to ensure effective delivery of your wallpaper on most screens.

Free Press wallpaper ad specifications

Max file size:
300 kb (jpg or gif)
Ad unit available on home page or section only.

Free Press wallpaper ad specifications
Free Press wallpaper ad specifications

In-Stream
Video ads

winnipegfreepress.com

Ad sizes available for In-Stream

Video: Billboard, Tall Box and Big Box

Video specifications: YouTube hosted

Video length: Recommended maximum 1 minute

Recommended minimum width in ad space: 300 pixels

Aspect ratio: 16:9

Minimum width in ad: 300 pixels

VIDEO AD SPECIFICATIONS:

Three components are needed for video ads: The static background graphic (jpg or gif), the video, and a YouTube video link.

Note – All videos will muted with volume controls. The reader has the option to click for sound.

Free Press in-stream video big box ad specifications.
Free Press in-stream video tall box ad specifications.
Free Press in-stream video billboard ad specifications.