Home & Hardware Ecommerce UX Research
What are the top 40 UX improvements for your Home & Hardware site? How does your UX performance compare to Home Depot, Lowe’s, Build.com, Grainger, Sears, and Northern Tool?
Empower your digital team with instant access to UX insights specific for home improvement and hardware sites. Improve ROI on your UX projects and increase confidence in UX decisions, with access to 150,000+ hours of UX research that covers every question and UI Component for your home improvement or hardware ecommerce site.
At Baymard Institute, we have a whole research topic devoted to online shopping UX and usability, specifically for ecommerce websites selling home improvement and hardware products.
Our research includes large-scale usability testing of more than 9 home improvement and hardware sites such as Build.com, Home Depot, Sears, and more (see all home and hardware sites tested and benchmarke).
Baymard’s UX research is used by 29,000+ UX professionals in organizations like:
“I’m an avid user of your reports and recommendations. I have leveraged your articles and findings throughout my career in B2B, B2C, and hospitality.”
Leverage Large-Scale Research for Better Decision-Making
Empower your team with a vast library of large-scale research insights to inform and support your design decisions, advance your projects, and transform opinion-based discussions into evidence-driven outcomes.
How Does Your UX Performance Stack Up Against Home Depot, Lowe’s, Build.com, and Your Direct Competitors?
Baymard has benchmarked the online shopping experience of 13 leading US and European home improvement and hardware sites across 500+ UX guidelines for Home & Hardware.
With a Home & Hardware UX Audit, Baymard will perform a confidential UX benchmark of your site across the same parameters. This enables your organization to compare your site’s UX performance to leading home and hardware brands and competitors. Along with documenting if and how your site’s UX falls behind the competition or falls short of users' expectations.
Home & Hardware Test Methodology
This UX research on Home & Hardware ecommerce UX is part of Baymard Institute’s full 150,000+ hours of large-scale research catalog, which is based on:
Usability Testing
25 rounds of qualitative usability testing with 4,400+ test participant/site sessions following the "Think Aloud" protocol, mainly as in-person 1:1 moderated lab usability testing. This includes testing sites such as Build.com, Backdrop, Gamma.nl, Home Depot, Northern Tool, Lowe’s, Sears, Grainger, and Walmart.
Manual Benchmarking
Benchmarking of 13 home improvement and hardware sites across the 500+ Home & Hardware UX guidelines resulting in 7,000+ UX performance scores and 6,000+ best practice examples from sites like: Build.com, Backdrop, Gamma.nl, Northern Tool, Home Depot, Lowe’s, Sears, ACE Hardware, OBI, Menards, Leroy Merlin, B&Q, and Grainger.
In-Lab Eye-Tracking Testing
Eye-tracking was also used for select testing. The eye-tracking test study included 32 participants using a Tobii eye-tracker, with a moderator present in the lab during the test sessions (for task and technical questions only).
Quantitative studies
12 studies with a total of 20,240 participants
Baymard’s research methodology is described in detail here.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“I’m an avid user of your reports and recommendations. I have leveraged your articles and findings throughout my career in B2B, B2C, and hospitality.”
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
“Thank you very much for your time and the presentation. It was super useful, comprehensive and most importantly very concrete, so that we know exactly what to do next. We will definitely recommend you to other divisions within Bosch.”