Are diamonds NOT forever? Why more people are choosing stunning colored gems for engagement rings as the value (and uniqueness) of traditional sparklers begins to fade…

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Diamonds have reigned supreme for centuries as the default choice when it comes to planning the perfect proposal and with their dazzling sparkle and classic cuts, it's not hard to understand why they have been so sought after for so long.

However, recent years have seen a rainbow array of stunning gemstones taking center stage, marking a shift towards celebrating individuality, rather than chasing conformity. 

Colored gemstone offer a unique, personal way to express your love 

From stunning yellow sapphires, elegant rubies and vivid emeralds, each gemstone is truly unique, able to reflect each person's taste and personality, and offers a more intimate way to express your love.

So if you're thinking about proposing, or maybe just looking for a special way to declare your love, here are the reasons why a colored gemstone ring makes the perfect match every time.

Bigger, bolder, and better for your budget

Choosing a colored gemstone can give you more impact for your money, as well as also being a great investment 

Despite being one of the most plentiful gemstones on earth, the diamond market has been carefully controlled for decades. Supply is restricted, and prices are kept high thanks to some seriously clever marketing. While undeniably beautiful, diamonds are often the least affordable option, especially for those who dream of a bigger, show-stopping gemstone.

Choosing a colored gemstone can give you more impact for your money. Not only do sapphires, emeralds, and rubies offer breathtaking beauty, but they also hold strong investment value. While diamond prices rise and fall, colored gemstones have held their value for centuries.

Fenton, the sustainable fine jewelry brand shaking up the gemstone scene with its transparent sourcing and personalized approach, offers incredible value for money with stunning, responsibly sourced gemstones that won't break the bank. Whether you want the rich blue of a sapphire, the timeless appeal of an emerald, or the fiery glow of a ruby, Fenton ensures luxury is within reach.

One-of-a-kind rings for a one-of-a-kind love

No two colored gemstones are the same, with each holding a unique shade and sometimes even pattern, meaning every ring really is totally one-of-a-kind 

One of the best things about colored gemstones is the sheer variety of colors, cuts, and characteristics. Unlike diamonds, which often follow strict clarity and color standards, gemstones embrace their natural beauty. No two are exactly the same, making them a deeply personal choice.

Yellow sapphires, for example, can range from a golden honey tone to a bright, sunshine hue. Blue sapphires can be anything from a deep royal shade to a soft sky blue. Emeralds are particularly special, with their signature inclusions - often called 'jardin' - creating a unique pattern in every stone.

Fenton takes personalization to a whole new level. Every ring is made to order, allowing customers to choose their perfect gemstone, cut, style, and metal. The result? A one-of-a-kind piece, crafted to the highest standard.

More than just a ring – a story in every stone

Why not choose a ring that reflects your partner's personality, birth month, or even a hidden message between you?

For centuries, gemstones have been linked to different qualities and powers and many believe they can bring good fortune and protection. A garnet, for instance, is said to symbolize passion and devotion, while aquamarine represents courage and serenity.

Gemstones also have strong connections to birth months. March's birthstone, aquamarine, is associated with clarity and calm, while July's ruby is a powerful symbol of love and September's sapphire has long been linked to wisdom and loyalty. Choosing a gemstone with meaning makes an engagement ring even more special.

Fenton offers a wide selection of gemstones, giving you the chance to choose a ring that reflects your partner's personality, birth month, or even a hidden message between you. With endless customization options, your ring will be as meaningful as it is beautiful.

Beauty with a conscience – the ethical choice

Fenton's sourcing practices meet the highest ethical and environmental standards

Ethical shopping is more important than ever, and colored gemstones offer a more sustainable alternative to traditional diamonds. Fenton is one of the few jewellers to hold a B Corp certification, meaning their sourcing practices meet the highest ethical and environmental standards.

They offer natural gemstones alongside their innovative Solar Diamonds, which are lab grown using 100% solar energy for an eco-friendly alternative for those who want the brilliance of a diamond without the environmental impact.

Real love stories – finding the perfect gemstone

From seamless online browsing to exceptional in-person services, every customer's journey is a testament to Fenton's commitment to quality and customer care

Whether it's a long-awaited dream ring, a meaningful keepsake from a milestone moment, or a symbol of love found in an unexpected place, finding a truly special piece of jewelry should be a special experience in itself.

Lynn Booth was delighted with the quality of her ring, and Fenton's service 

'I had been looking for a largish square-cut ruby for about seven years,' says Lynn Booth, a recent Fenton customer. 'I thought that I had found one in NYC, but it turned out to be mostly glass! 

'On a trip to London last summer (I'm from the USA), I spent several hours in Hatton Garden looking for a ruby. Nothing was quite right. Then, I found Fenton's website and saw the perfect stone. 

'It was easy to make an appointment online, and the staff was wonderful. They sized it for me and shipped it very soon. They even inscribed it 'London 2024,' so it's a precious reminder of that trip. I was able to split payments over several months without interest. I love London so much I'm moving there part time. I hope to be a regular at Fenton's!'

When it comes to the search for your perfect gemstone ring, Fenton's customers know they're in safe hands. From seamless online browsing to exceptional in-person services, every customer's journey is a testament to the brand's commitment to quality and customer care.

The future is bright – and full of color

Choosing an engagement ring is a big decision. While diamonds will always be a classic choice, colored gemstones offer something extra - more personality, more meaning, and often better value for money. 

So why not embrace color and make your engagement ring as unique as the love it celebrates?

Timeless elegance, modern sensibilities

Offering a truly stunning alternative to traditional diamonds, Fenton's bestsellers blend classic beauty with contemporary design. 

1. Solar Diamond Toi Et Moi Emerald Emerald 18K Yellow Gold Ring from $4,200 

 

2. Trilogy Emerald Emerald 18K Yellow Gold Ring from $3,500 

 

 

3. Solitaire Emerald Emerald 18K Yellow Gold Ring from $3,200 

 

 

4. Star Oval Cut Blue Sapphire Platinum Ring from $3,750 

 

 

5. Trilogy Oval Cut Blue Sapphire Platinum Ring from $3,400