LiveRamp

Wallets are tight. Targets are wild. But your data? That’s the revenue engine you didn’t know you needed. Check out our webinar with ADWEEK's Zoë Ruderman and LiveRamp's Kevin Dunn for 5 ways to turn data into serious growth fuel. https://bit.ly/3RgKQXg

Retail media isn’t just booming — it’s evolving fast. Earlier this week, Tara Blackman joined Frank Mulcahy at the Ascendant RMN Bootcamp in NYC for a fireside chat on how to scale, simplify, and stay ahead. Highlights from the session: - Educate your org before you innovate your roadmap - Offsite is where reach meets results - Data is powerful, but only if it’s protected - Bring in the ad tech folks early (retail-only thinking won’t cut it) More convos like this, please! 👏

Great marketing leaders don’t just drive growth. They inspire teams, build meaningful brands, and pave the way forward. Pavilion named LiveRamp's Jessica Shapiro one of 50 CMOs to Watch in 2025, and we couldn't agree more! 👏

Your data called. It wants to be activated. The average US household has at least 21 digital devices, making it feel impossible to get a clear picture of your customer. Data activation connects all your data in one place, so you can send the right message to the right people, at the right time.

Thought you knew your fans? So did the National Hockey League (NHL)... until the data hit ‘em with a game-changer. Check out "Insights from the Ice" in the RampUp session library to see how they’re using real-time analytics and data collaboration to uncover surprise segments and keep every type of fan hyped all season long. https://bit.ly/4bI0jZN

LiveRamp’s partnership with Spotify brings RampID to the Spotify Ad Exchange — giving advertisers powerful new ways to find and reach their audience, and measure performance across the funnel. Learn more: https://bit.ly/41Yn1JX

Is your measurement strategy hitting the mark? Take our quick quiz to see how your strategy stacks up and get a personalized report with recommendations to improve performance across every touchpoint. Get insights you can actually use: https://bit.ly/4eQcCUB

The advertising world never stands still, and neither does @LiveRamp. To stay ahead, we’re always looking for new ways to push technology and deliver better results for our customers. That's why we’re excited to team up with @Spotify for the launch of the Spotify Ad Exchange. By adopting RampID, Spotify’s massive, highly-engaged audience becomes more accessible than ever for targeted buy-side campaigns. Advertisers now have the power to zero-in on the right audience and track results from start to finish. As the landscape keeps evolving, it’s critical to partner with those who truly bring value to the table. This collaboration with Spotify is exactly that—real value, real impact.  Check it out: https://lnkd.in/gPia4SgJ

The future of advertising is about flexibility and automation, empowering brands to connect with audiences on their terms. That’s why I’m excited to share our participation in the Spotify Ad Exchange, a partnership between Spotify LiveRamp that strengthens the programmatic advertising landscape. Our partnership, and Spotify's adoption of RampID, makes Spotify's highly-engaged, large-scale audience more addressable for buy-side targeting, enabling advertisers to find and target their desired audience, and measure results across the funnel more effectively. Learn more here: https://lnkd.in/gNPBUTQG A huge thank you to Lee Brown, Emma Vaughn, and Nina Harvey O'Connor on this partnership!

Away luggage, Supergoop! sunscreen, Abercrombie resort wear... The White Lotus isn’t just giving us drama, luxury, and Parker Posey in oversized sunglasses — it’s also giving us a masterclass in a paradise of brand partnerships. 🏝️ Did you catch any others? More importantly: did they feel authentic, or did they stick out like a tourist in a brightly patterned shirt? At RampUp, LiveRamp CMO Jessica Shapiro led a panel discussion expanding on how media, marketing, and measurement are evolving. Watch "The Transformation of Media, Marketing, and Measurement: What’s Next for Advertisers?" and explore the full RampUp 2025 session library for more insights from the experts. https://bit.ly/4bI0jZN