Chris Bechtel

Understanding and integrating the user's intent is how you create more profound, lasting relationships with your users. It’s one of the critical pillars of our Intelligent Experiences. Get a deeper dive from the legend Chidi Achara #IX #Huge

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Great article - these points still resonate for me on the #CMO role: **Data-Driven Insights**: Leverage data insights to drive strategic decision-making (but you have to HAVE the data). This enables CMOs to better understand customer behaviors and preferences, leading to more effective targeting and personalization. **Expanded Organizational Influence**: CMOs are now playing a more integral role in business strategy. Their influence extends across various departments, enabling them to contribute to broader organizational goals and drive innovation (marketing spread more thin as their stakeholders now reach the entire organization plus clients). **Enhanced Customer Journeys**: With the rise of digital platforms, CMOs are tasked with creating seamless and engaging customer experiences across all touchpoints. This requires a holistic approach to managing the customer journey, ensuring consistency and satisfaction at every stage (but requires insights shared from the business that marketing doesn't often receive).

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So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

Can you get big results with advertising? Yes, you can! On today's episode we talk with Debra Bowers who shares how she helps clients get great results and shares insights on key ad strategies in new channels like streaming / connected TV. Remarkable Marketing Podcast

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Does your tech consulting firm need a full-time marketing leader? This document presents 5 benefits of a fractional CMO. (Only 1 is cost!) You need marketing leadership. and marketing results. and cost-effective marketing. But do you need the full-time, fully-loaded-cost of a permanent CMO? 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝘁𝗵𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝗳𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢𝘀. ➡️ Expertise on Demand ➡️ New Perspectives ➡️ Rapid Implementation ➡️ Access to Networks and Connections ➡️ Cost Effective  #marketing #itconsulting #techconsulting

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My latest article on CMSWire asks CMOs, CEOs, and hiring agencies if industry experience is necessary or overrated. The deeper question I'm getting at here is: are too many great CMO candidates not even getting interviewed because they lack prior industry knowledge? Share your thoughts! Thanks to Sue Keith, Club CMO, Eric Pairitz, James (JD) Dillon, Doug Zarkin and Gaurav Bhatia for being a source! #cmo #marketing #humanresources

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Always a treat talking to the mighty Drew Neisser. Drew's built one of the most vibrant communities in B2B. I loved chatting about unbundled ABM – and the importance of approaching Account-Based Marketing systemically. By the way – stay tuned. We have some big announcements in the upcoming weeks about unbundled ABM, both understanding it better, and also helping to provide some solutions that will give companies more choices about how to unlock account-based digital marketing. #B2B #unbundledABM

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Clear, consistent reporting helps CMOs and CFOs stay on the same page. When marketing metrics are translated into financial outcomes, CFOs can see the real impact of their investment. Ways to create transparency: Standardize Reporting Cadence: Regularly share updates on key metrics that impact the bottom line. Highlight Financial Implications: Show how customer acquisition, retention, and campaign performance link back to revenue or cost savings. This transparency isn’t just about accountability—it fosters trust and shared ownership of growth.

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Digitalzone’s VP of Marketing recently shared the latest insights on the landscape of B2B buyers on the MarTech Podcast – you definitely won’t want to miss this episode. Check it out below.

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I've penned a little something for the marketing tech wizards over at MarTech. The subject? ABM Platforms! Is it all “huzzah!” or just a mighty “blah”? I embark on a hearty investigation of how these technologies cracked open the very vaults of digital media for the #B2B marketing crowd. Laying out the trifecta of roles #ABM platforms tackle: Predictive Analytics, Account-Based Programmatic, and Account-Based Measurement. And then, hold onto your hats, because I dive—like a Sinclairian sleuth—into the murky hidden costs: inter-departmental wrangling, annual fees that curl the toes, and the complexity of operating these self-service platforms. In a thrilling final act, I propose some exciting alternative approaches. Prepare for thrills, spills, and don’t worry, they all live happily ever after. Dive in below!

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Why is it so hard to get real value out of #ABM? Dive into this #WednesdayWisdom with Scott Stedman on transforming ABM from a tactic to a powerful system: 🧠 Beyond Leads: Understand the entire buying committee  🔍 Data-Driven Approach: Weaponize your account intelligence  💡 Creative Messaging: Make your communication truly resonate Uncover the unexpected alchemy of account-based marketing with Scott Stedman, Founder of The Imaginarium. Wondering how top CMOs are rethinking ABM? Our CMO Huddles community breaks down these strategies every day! 🐧 If you’re looking for insider insights, check out cmohuddles.com or reach out to [email protected] for more details.

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🌟 The Power of Data Loops 🌟Discover how leveraging vendor and partner connections transforms raw data into actionable insights! 🚀 Learn why the “cross-side network effect” is a powerful lever for growth for B2B SaaS brands. 📊 From product development to uncovering what drives success, this episode is packed with strategies to scale your business. ✨🎥 Watch the full episode on YouTube now with Tyler Calder! 🔗📺 https://lnkd.in/gkwzgxNd #DataLoops #DataDriven #AlwaysBeTesting #B2B🚀

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The use of AI has quickly become controversial, but on social media, brands are actually using AI to build consumer trust. In this podcast episode, Sprout Social, Inc. CMO Scott Morris discusses how AI is now a vital tool for brands to set themselves apart on social—helping them provide stronger care and more creative engagement to their customers. Check it out!

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The central question of B2B Marketing should be "who should be our next 10 customers..." and everything you do should be built around the answer. Today's newsletter is Part 2 of "The Main Things That Work in Enterprise Marketing (and Cost $0)" https://lnkd.in/ekpc8DK2

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📧 With billions of emails sent daily in the U.S., standing out in crowded inboxes is tough for marketers. But here's the good news: a compelling subject line can make all the difference! To boost your email campaign success, follow these best practices for standout subject lines. https://bit.ly/4flrw5U

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A few months back, I had the privilege of discussing Revenue Marketing on the MarTech Podcast with Benjamin Shapiro. We delved into the complexities of marketing attribution, highlighting the challenges it poses for modern marketing strategists. I'm curious for those reading what are your perspectives on marketing attribution. How are you leveraging attribution to enhance credibility within your leadership team and secure additional marketing resources? Love to hear your thoughts and I've linked the full episode in the comments.

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Learn what it takes to crack the code on lead generation

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