LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns in Performance Marketing Insider on 04/01/2025
  

  Google will make several updates to ads this month, including one focused on the Unfair Advantage Policy. Microsoft Advertising's focus is on standardizing privacy policies that support the collection of data while supporting data compliance across countries.

• To MCP Or Not To MCP, That Is The Question Google Is Crowdsourcing About AI in MediaDailyNews on 03/31/2025
  

  In the comments section of the Google CEO's X thread, many shared opinions on the open standard developed by Anthropic in 2024, which allows AI models to connect to a variety of data sources and apps.

• Similarweb Acquires The Search Monitor in MediaDailyNews on 03/31/2025
  

  The companies have independently supported data, optimization and advertising and together have the capability to protect brand assets, optimize digital marketing strategies and strengthen the ability of brands, retailers, and agencies to maximize return on investments

• Google, Roblox Expand Immersive Ads Partnership, Add Measurement in MediaDailyNews on 04/01/2025
  

  Measurement tools and partnerships were added with IAS and Kantar as well as verification companies DoubleVerify and Nielsen to support purchase intent, frequency metrics, brand lift, fraud prevention and more.

• Reddit Follows Google, Updates Ads Manager For SMBs in Performance Marketing Insider on 03/31/2025
  

  Reddit released several Ads Manager features Monday morning aimed at making it easier for small to medium-sized businesses get started running campaigns on the platform. The company turns 20 years old in June.

• Musk Sells X To xAI For $45B in MediaDailyNews on 03/28/2025
  

  Musk announced Friday on his X platform that the social media site has been acquired by xAI in an all-stock transaction for $45 billion, including $12 billion debt.

• LinkedIn Campaign Manager Gets Performance Improvements in MediaDailyNews on 03/28/2025
  

  Measurement and optimization to track performance across multiple campaigns and ad accounts can become overwhelming. This is why LinkedIn updated its platform to support advertising and marketing and especially small businesses.

• Google's Next Step In AI: Reasoning in MediaDailyNews on 03/27/2025
  

  Google released what it calls a thinking model that takes users into its thought process to reveal assumptions and why it chose the line of reasoning for its responses.

• Auto Dealerships Gain Way To Eliminate Streaming Ad Waste, Find Fraud in MediaDailyNews on 03/27/2025
  

  Dealer Stream, a streaming ad company for the auto industry, announced an exclusive partnership with programmatic ad platform Blockboard to eliminate streaming ad waste for franchise auto dealerships.

• Perplexity Partners With Agentic Commerce Platform To Change Shopping in MediaDailyNews on 03/27/2025
  

  Perplexity can connect brands and retailers to any ecommerce merchant or new sales channel with one integration to firmly.ai's API, while retaining their merchant of record status - without the need for engineering resources to start selling on Perplexity, the companies said.

Comments by Laurie All comments by Laurie

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

• Microsoft Research: AI Stifles Critical Thinking by Laurie Sullivan (Performance Marketing Insider on 02/12/2025)
  

  Craig, thank you. Very insightful. 

• Medical Expert On RFK Jr.: 'Please, Please, Not Him -- No One Else Can Be As Bad' by Les Luchter (Pharma & Health Insider on 01/29/2025)
  

  Long live RFK Jr., if he can only get toxins out of our food supply, and the food the school system feeds my grandchildren.

• Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks by Laurie Sullivan (MediaDailyNews on 01/28/2025)
  

  The link is not working for me, but it explains how the name change came about.The name of the highest mountain in North America became a subject of dispute in 1975, when the Alaska Legislature asked the U.S. federal government to officially change its name from "Mount McKinley" to "Denali". The mountain had been unofficially named Mount McKinley in 1896 by a gold prospector and officially by the federal government in 1917 to commemorate William McKinley, who was President of the United States from 1897 until his assassination in 1901.

• Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks by Laurie Sullivan (MediaDailyNews on 01/28/2025)
  

  https://en.m.wikipedia.org/wiki/Denali%E2%80%93Mount_McKinley_naming_dispute  

• Airbnb, Toyota, Planet Fitness Step Up To Help L.A. Fire Survivors by Tanya Gazdik (Marketing Daily on 01/09/2025)
  

  Thank you to the brands and the companies for stepping up and helping out! And, and thank you Tanya for covering this! 

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.