Why Brits are snapping up 'holy grail' beauty buy to deliver fuller-looking lips: 'Leaves my lips smooth and juicy' 

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A 'really beautiful' plumping lip oil that adds 'the perfect touch of colour' to lips is gaining attraction in the beauty industry, and with shoppers alike. 

Delivering the ultimate glossy lip without compromising on hydration, the £29 Rodial Plumping Collagen Lip Oil has become a handbag must-have. With nourishing botanical oils and vegan collagen to help deliver a visible plumping effect through hydration, you can say goodbye to cracked lips. 

Rodial Plumping Collagen Lip Oil 

Cushion your lips with the Rodial Plumping Collagen Lip Oil.

Infused with vegan collagen and botanical oils, the lip oil leaves your lips looking glossy and super hydrated thereby making them look fuller and more defined.  

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Giving lips a glow and adding noticeable fullness, the Rodial Plumping Collagen Lip Oil is here to perfect your pout

Giving lips a glow and adding noticeable fullness, the Rodial Plumping Collagen Lip Oil is here to perfect your pout.

The award-winning plumping formula paired with a captivating high gloss has wowed 'obsessed' shoppers, claiming it's beaten off competition thanks to its 'moisturizing' feel.

Available in four complexion-enhancing colours, users are impressed with one writing: 'Very hydrating and long-lasting, better than my usual lip balm and gloss and all rolled into one product! Will definitely repurchase.'

Collagen-infused lip products are having a big moment but one that stands out from the crowd is the £29 Rodial Plumping Collagen Lip Oil.

Using vegetal collagen, the lip oil helps to deliver a visible plumping effect through hydration. Rather than leaving lips feeling tacky, this lip oil coats the lips in cherry, macadamia, hibiscus, jojoba and sweet almond oils for lips that are left feeling cushioned with a nourishing glaze. 

This macadamia-infused oil is all about adding moisture to the lips; think of it as a balm, gloss hybrid. It's this special formula that visibly improves the lip barrier, blurring lip lines for lips that look fuller and healthier. 

'My holy grail of lip treatments,' wrote one thrilled fan. 'The difference this has made in my lips...smoother, lines filled in, more moisturized, soft all day...has been phenomenal!'. 

Available in four complexion-enhancing colours, users are impressed with one writing: 'Very hydrating and long-lasting, better than my usual lip balm'

There are four Rodial Plumping Collagen Lip Oil colours available, all feeling weightless on the lips yet offering a sheer veil of colour that takes your look to another level.

And users can't speak highly enough of the £29 product, with one writing: 'I am obsessed with this lip oil! It is always in my bag. It leaves my lips smooth and juicy for long time. The smell also is amazing. I just love it!.'

Another agreed, adding: 'Wow what can I say but fantastic. From someone who suffers with incredibly dry lips and nothing works. This has made such a difference. My lips now appear smooth, plumped and the colour is so natural, the look and feel of my lips is now 100% better.'

A third penned: 'Love this lip oil,' raved one five-star review. 'Not sticky at all. So moisturizing and perfect touch of color.'